Posted inMarketing History: Why is It Importance to Know

What Are The Stages In Marketing Evolution?

What are the stages in marketing evolution? Marketing is the process of creating value for a company through the creation and distribution of products or services. It includes the identification, selection, and promotion of products or services to meet the needs of customers. Marketing also encompasses the planning and execution of marketing campaigns, as well […]

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Marketing Departments Function

The marketing department main function includes creating and executing the company’s marketing strategy. This involves planning, research, advertising, sales, and public relations. The goal of the marketing department is to generate interest in the company’s products or services and to increase sales. The marketing department works closely with the sales department to ensure that the […]

Posted inBranding and Marketing: How Are They Interconnected

Difference Between Global and International Marketing

What’s the difference between global and international marketing? Global marketing is the process of adapting a company’s products and services to suit the needs of customers in different countries. It involves designing and implementing marketing programs that will generate sales in foreign markets. On the other hand, international marketing is the export of goods and […]

Posted inManagement Within The Field of Marketing and its Importance

Working Capital Management

Working capital management is a financial strategy that businesses use to manage their short-term assets and liabilities. The goal of working capital management is to ensure that the business has enough cash on hand to cover its short-term obligations, while also maintaining a healthy level of inventory. Every business is different, and so each company […]

Posted inManagement Within The Field of Marketing and its Importance

Is Supply Chain Part Of The Marketing Mix?

Is supply chain part of the marketing mix? Supply chain management (SCM) is the process of managing the flow of goods and services from supplier to customer. SCM includes the coordination and management of all activities involved in the procurement, manufacture, and distribution of a product or service. It also encompasses the management of relationships […]

Posted inBranding and Marketing: How Are They Interconnected

Relationship Marketing – Why Is It Important

The term “relationship marketing” was first coined by marketing professor Theodore Levitt in his 1983 article “The Marketing Mode.” It is defined as a form of marketing that focuses on creating and maintaining long-term relationships with customers.  It is based on the premise that customers are more likely to do business with companies that they […]

Posted inBranding and Marketing: How Are They Interconnected

What are Sports and Entertainment Marketing?

Sports and entertainment marketing is all about creating and maintaining relationships with customers and fans. It involves creating loyalty and excitement among customers and fans, so that they continue to support and engage with your brand. Sports and entertainment marketing is a dynamic and ever-changing field, so it is important to stay up-to-date on industry […]

Posted inFeatured

Top 10 Richest Cities In Texas

What are the richest cities in the state of Texas? The wealthiest places ranking happens by using the median household income, poverty rate, and unemployment rate, not how wealthy the residents are. When there is low unemployment and poverty rate, the city’s future is has a richer look. In Texas, the second city by population, the […]

Posted inFeatured

Most Expensive Fish In the World

This article will submerge you into a world of underwater luxury. Fish is the most diverse group of vertebrates with over 33,000 living species. They come in different sizes and colours. Many fish are extraordinarily beautiful while others represent the finest quality in seafood and cuisine some are just downright ugly but extremely delicious. The […]