You want to build an email list. But, that’s not the only thing. You want to build a mailing list fast. Sure, you can create a free report and throw an opt-in box on your page. But, that’s not going to get you there quickly enough. If you have a product in the works, here are 21 ideas that will help you create the perfect freebie, market your opt-in and build your mailing list at lightning speed.
1. Focus Your Campaign on the Web by Digital Target Marketing
No matter your chosen tactic, it pays to know who you are targeting. Before moving forward with anything, think about the who, where and why regarding your opt-in offer and marketing strategy for it.
A good way to start is to think of a buyer persona. This is a fictional person who is your ideal customer.
After figuring out your buyer persona, you want to start tailoring your content to those people. Maybe you found out that your target market consists of work at home moms that are looking to freelance. From here, you can start planning out a content schedule with niche-related topics, and a lead magnet suitable for this audience.
2. Have a Great Offer to Better Attract the Attention of Readers
You want to give away something for free, but it has to be monumental. It can’t be just anything readers can easily get somewhere else. Take a look at what Jon Morrow offers to his readers on SmartBlogger:
Consider the course you plan to sell, or your main product, and create an amazing offer that relates to it. If your audience isn’t interested in your freebie offer, chances are they won’t be interested in what you have to sell.
Some popular lead magnet ideas include:
- Access to a private community – Some emails offer access to a private Facebook community after you download something.
- Email course – Free courses are popular and many solopreneurs are creating them. What’s great about doing an automation sequence is the fact that you will appear in your subscribers’ inbox daily. Imagine having a 10-day email course, plus welcome email and follow-up email? That’s a quick way for people to get “hooked” on your brand and content.
3. Pick the Right Format for Your Organization’s Requirements
Not everyone’s audience likes to read long pieces of content. To really sell your freebie to your audience, think about how they like to consume their content. If your ideal customers are readers, go ahead and stick with a free report or eBook. If you think an email course, video series or webinar would attract your target audience, test it out and see.
This all goes back to knowing your readers. If you are still unsure about what type of lead magnet they would like, then ask them. Give them a choice of three types of lead magnets to see which one is the most popular.
4. Make It Relatively Easy for Visitors To Provide Email Address to You
Have you ever tried to sign up to a mailing list and ended up getting frustrated because you had to fill out so many boxes and jump through so many hoops just to sign up? Don’t put your audience through that. Ask for just a name and email address.
You can simplify it even more and ask just for an email address. The least amount of information your readers have to divulge, the more apt they are to give it up and the more conversions you’ll see.
Another way to make it easy for your visitors is to make sure your copy is explicit. Do they know exactly what they are signing up for? Make it clear in your copy who this is for and what they will be getting once they sign up to your list.
5. Create a Squeeze Page
An opt-in box in your sidebar isn’t enough for the best mailing list. Create a stand-alone squeeze page for your free offer. Use this space to entice your readers and explain the benefits of signing up for your list. Talk about the highlights of your offer and make sure to add a call-to-action and signup box. What’s the added benefit of using a squeeze page? People much prefer them over popups.
This is your chance to really sell your reader so use bullet lists, testimonials and social proof. Make the page useful and tailored specifically for them.
6. Optimize Your Squeeze Page
Your squeeze page is another page that you can optimize to attract organic traffic. Of course, I’m not saying to over-stuff your post with keywords. But, you should place your main keywords on your page and create a proper SEO title and meta description.
And remember to get some quality backlinks to your squeeze page as well. An easy way is by including it in your author bio when guest posting on industry related, high-authority websites.
7. Promote Your Squeeze Page
Now that you have a separate squeeze page for your opt-in offer, share it wherever possible. Share a link on Facebook, tweet about it on Twitter and pin it to a group board on Pinterest. Promote it on all your social media networks.
If you know of any sites related to your niche, find out if they accept guest posts, or you can quickly do a Google search using the keywords, “write for us” or “guest post” plus the blog name in question.
8. Create a Splash Page
Squeeze pages are for sharing and attracting readers, splash pages are for those readers who have already found your site. They are great for getting people to subscribe to a mailing list.
I’m sure you’ve seen these before. They appear before the home page, feature an offer and typically have a clickable link that says something like, “No thanks” or “Take me to the main site.” Splash pages are similar to opt-in popups but are a little less intrusive.
This is a great tactic since you already know that the person looking at your splash page is interested. They came to your site to view your content, which means they are more likely to take up the offer on your promotional page.
9. Include Social Proof
If you already have a sizeable subscriber list, use it to your advantage. Entice new subscribers by saying something like, “Come join 5,000 subscribers!” Peer pressure, and doing what the crowd is doing, is very real online.
This is called social proof and it works to convince visitors – if they are on the fence – into signing up to your list. They think, “if 5,000 people liked it, I’d probably like it too!” Another way to use social proof to your advantage is to have testimonials on your landing page or lead magnet.
What if no one has used your guide or product? Enlist a blogger friend or pool a sample from your mailing list to try it out. Then ask them for a testimonial.
10. Your Call-to-Action Should Tell Your Visitors What They Get
Chances are your call-to-action (CTA) button says something like sign up, submit or subscribe now. These are great, but they don’t quite convey what’s in it for your readers.
Instead of telling people what they should do, try telling them what they will get if they do sign up. Use language like “Send me my free report” or “Give me access now” instead.
These are power words that help convince someone to take action. Some other powerful and persuasive words include:
Free, You, Get, Instantly, New
11. Start a Blog To Add Content Marketing to Your Campaign
If you don’t already have one, start a blog. You don’t have to post daily, or even strive to become a pro blogger. Blogging just once a week will give you more opportunities to optimize your site and share content on social media.
Blogging is also a way to share useful information with your audience, showing them that you really know your stuff. The more your audience sees you as an authority, the more likely they are to sign up to your mailing list to learn more from you.
When setting up your blog, make sure to also set up a content schedule so that you never have to run into writer’s block. Include topics or headlines and suggested publication dates on your schedule.
12. Create a Content Upgrade for Each Blog Post
Content upgrades are really effective. Since you are going to be blogging, consider creating a separate offer – a content upgrade – for each blog post.
I know it’s not an easy task, but if you create a specific freebie that relates to each blog post, you can skyrocket your conversion rate. Your free offers don’t have to be complicated. You could easily create a one-page checklist, resource list or cheat sheet that relates to the blog post.
A simple way to create a content upgrade is to create a list post and only offer half of your list, and then lock the other half in a content upgrade. Since people are reading your post to learn about your list of tips, they will be more likely to grab your upgrade so they can finish reading the list of tips you offer.
13. Share Your Blog Posts on Social Media
This one should be obvious, but it’s worth mentioning. Sharing your blog posts isn’t just great for generating website traffic, but it’s also great for bringing attention to your blog posts … and their related opt-in offers. Master two or three social media platforms instead of trying to tackle them all. Start with the platforms your main audience spends the most time on. This will probably be Twitter and Facebook or Pinterest.
14. Make Your Updates Exciting
If you’re going to share your blog posts on social media, make sure your updates are enticing. Give people a good reason to check out your blog post. Add colorful language, relevant hashtags and eye-catching images to your updates.
Don’t be afraid to capitalize important words, use exclamation points and be conversational in your status updates. Typically those types of posts have high engagement since they are relatable.
15. Ask Others to Share Your Posts Too
There’s no shame in asking your followers to share your blog posts. Encourage your followers to like, share and tweet your updates to help spread the word. Use your social media following to your advantage.
An easy way to do this is to email them. Let them know you have a post out and ask them if they’d like to share it. Also mention that it’s no big deal if they don’t as you don’t want them to feel obligated that they have to share your post.
16. Write a Newsletter
Once your mailing list starts getting some traction, send out a newsletter. You don’t have to come up with something epic; a short intro and a link to your latest blog posts is fine. But make sure you are personable. Simply blasting your mailing list with a blog post will surely result in some unsubscribes. To avoid this, tell a story, open up and relate that to a blog post you are promoting.
The point is to send these on a regular basis, send something useful, and ask your subscribers to share your newsletter with people they know.
17. Host Webinars
Webinars, especially free webinars, are an excellent way to build your email list. Create a webinar on a topic your audience is truly interested in. It doesn’t have to be a long webinar, half an hour or so is perfect. Promote your webinar on social media and tell your followers the value in signing up.
A great traffic and email subscriber generator is to co-host your webinar with someone more popular than you. You’ll have a new audience to promote your products and services to, which will help you grow your email list.
Bonus for creating a webinar: Webinars can lead into a product or service you have for sale. Make sure your webinar relates to whatever you’re selling and intrigue audiences by giving them some information but leave them wanting more. Do this and they will want to buy your product or service!
18. Offer an Incentive for Referrals
Ask your current subscribers to invite their friends to join your list, and make it worth their time. Offer something you know your subscribers would like, such as free samples or discounts, and name-drop them on social media – whatever fits your audience.
Don’t feel shy about asking people in your Facebook groups for referrals either. Most people will jump on this opportunity since it’s a way to do the whole, I’ll scratch your back if you scratch my back thing.
19. Start Guest Blogging
Guest blogging on popular sites gets your name and website out there. Especially if you end up guest posting on popular sites. It’s perfect for building traffic to your site and it’s also a great way to build your list.
Pick blogs whose audience is closest to your own and write epic guest posts. Make sure to include a link to your squeeze page or home page (as long as you have a splash page set up) in your author bio.
20. Comment on Other Blogs
Most commenting systems allow you to link to your latest blog post or your website. So, when you leave a comment, you can link back to your landing page or blog.
You don’t have to target the largest blogs out there to comment on, but you do have to find the ones with readers closest to your own. Also, you can’t leave simple, one-sentence comments. That’s not going to help bring you subscribers.
Leave longer comments, ones that add value to the blog post. The more value you provide, the higher the chances are that comment readers will follow your link back to your own site.
21. Rub Elbows with Authority Bloggers
This is a great way to grow your email list, your blog traffic, and your authority. Connect with bloggers – called blogger outreach – on social media, comment on their blog posts, sign up for their email lists and participate in their discussions online.
Once these bloggers see you as someone who supports them, they will start supporting you and sharing your blog posts with their own audience. But don’t think this can happen overnight; blogger outreach is a process and it takes time to cultivate a relationship with bloggers big and small.
Wrapping it Up
Key takeaways: have the right offer and promote it well. When you have the ultimate opt-in mailing list for your target audience and you have a solid marketing campaign to promote it, you’ll notice a difference in your subscriber rate.