Simply put, digital marketing entails connecting with and effectively influencing your target market in the digital space.
Digital marketing is an internet engagement campaign that makes use of a wide range of assets, such as videos, graphics, text (posts, articles, blogs), and social networking pages to connect with clients. It is a more interactive and visual format than traditional marketing and more immediately appealing than more traditional forms of marketing. Here are some basic digital marketing strategies.
Developing strong branding is one of the most important aspects of digital marketing efforts.
Branding can be accomplished through your website, for example, but also via logos, video and photo displays on your web pages, and promotional offers that work around your theme or brand. This allows you to become easily recognizable to your target audience. Remember to keep your business and/or services unique to stand out from the crowd, but also to be familiar enough to be memorable. Use colors, graphics, and fonts that represent your industry and/or product(s) to help people understand what your company is all about.
For those who are new to digital marketing, it is important to understand the four phases of the journey to conversion.
The first phase, in particular, is the discovery and the creation of the need. This occurs when the prospect decides to go ahead and contact you, at that point you have to determine whether this communication is with a friend or colleague, or if this is truly the discovery of a need and desire. In this first stage, you must be willing to listen to what the buyer has to say, and act on the information that is given. In order to close the sale, it is important that you are able to identify with the buyer and make the sale as personal and business-like as possible.
Once the “need” has been discovered, the second phase of the journey begins. At this point, there are several things that you can do in order to increase your conversion rate: tracking, testing, and measurement. You can use different techniques for measuring your strategies and implementing them, depending on your needs and goals. Most digital marketers will find that a combination of these three elements works best: tracking, testing, and measurement.
When tracking is mentioned, this includes not only the results of your digital marketing campaign but also any follow-up efforts you are conducting.
Tracking allows you to gain a better understanding of how you are impacting your sales and your market. By tracking, you can see what words, pages, ads, or other media are working best for your market and which aren’t. For example, let’s say that you created an ad for an anti-spyware program. If you haven’t gained any sales yet, then perhaps you should add a page with some testimonials from actual users of the software or a different angle to sell the product. By tracking, you will be able to see whether or not this ad was effective in driving sales.
Measurement is another vital component when it comes to digital marketing.
In order to see how successful your digital marketing tactics are, you need to know how many leads or prospects you have actually generated. If you have too many dead links or if you haven’t had the opportunity to contact the leads yet, then you haven’t profited at all! It’s important to track the number of visitors that are leaving your pages or opt-ins so that you can determine if you need to further improve your pages, tactics, or anything else to generate more sales.
The final component is measurement.
Digital marketers measure everything – search engine results, Facebook likes, retargeting campaigns, etc. Because these are all very tangible numbers that are easy to track, it’s important that you measure your success so that you can tweak your digital marketing efforts accordingly. For example, if you aren’t generating enough Facebook likes for your page, you might want to create an even easier, more creative Facebook page. Measuring your results will help you see which social media efforts are working and which ones aren’t, so you can save your resources and money.
Social media is definitely one of the most important aspects of a digital marketing strategy, but it’s not the only thing that makes you succeed. By combining the right content, the right digital strategy, and the most effective social media platforms, you will be able to reach your goals and make a success of your business. By creating content that is relevant to your audience and targeting the right buyers, you will be able to increase sales without spending thousands of dollars. It takes a lot of work to be successful, and there are certainly a lot of creatives out there that are willing to take this challenge on. It just takes a little ingenuity and patience to figure out what platforms will work best for you.