Situational Marketing (also known as situational advertising) is the application of real time for particular target audience reasons for selling the subject of promotion, timely response to situational events pertinent to the specific target audience, in public, economic or political context. This form of indirect, planned marketing includes using media and other non-traditional methods to reach potential customers and clients. In the past such techniques were limited to newspapers, trade journals, radio and TV. Nowadays any medium that can help you reach people more easily is used.
With the evolution of the internet and social networks the scope of situational marketing has become much broader.
It can also be applied with aviances (genealogy, crowdsourcing, etc.) With such a medium, it helps to reach out to a wider target audience. However, these mediums are not free from their own limitations.
For situational marketing to be successful you need a good idea, creativity and perseverance to grab the attention of the audience. In fact, the attention span of an online user is very short, so if you want to be remembered, make your marketing activity brief and clear. The best way to capture an audience’s attention is through the content, design and placement of your product or service ads. A brief description and demonstration of your product or service can work wonders in grabbing the attention of potential customers. In addition, having social media accounts with strong connections to different communities can add more spice to your online marketing activity.
A strong customer base is the second biggest advantage in situational marketing.
To build a loyal customer base is very important for your survival as a marketer. You should go for targeting the group of people who are likely to buy your product or services and give them an effective advertisement, which will lead to a loyal base of buyers. The best way to do it is to develop a niche product based on your identified target market, which will bring in more profits.
The third big advantage in this type of marketing is the use of social media platforms such as Facebook, LinkedIn, Twitter and others.
These days it has become mandatory for marketers to have a strong social media presence, to promote their brand, to spread the word about their business and to catch the attention of the target audience effectively. With news feeds being one of the most trusted sources for niche oriented information, it makes sense to place news feeds as one of the main things in your situational marketing campaign. News feeds in turn can be used as part of your offline or online marketing activities as well.
The fourth big advantage in this type of marketing is the direct contact with the target audience.
Since you are reaching out to a specific segment of the society, you are talking directly to them. Being direct with your audience allows you to develop a bond with them and make them feel that you are not only interested in money but in the welfare of the community. In short, you are making yourself seen as a leader. This leads to a higher reputation in society. Thus, high conversion rates and good customer base.
The fifth big advantage in situational marketing is its simplicity. This marketing strategy is simple, effective and cheap, and all at the same time.
The brand you want to build is not going to cost you too much. If you compare other marketing strategies such as TV, radio, newspapers and magazines, they may seem expensive and complicated, but they do work. So do not hesitate to use this marketing strategy if you want your brand to be known and loved by the target audience easily.
The sixth big advantage in this type of content is the easy distribution.
Unlike other SMM strategies, news feeds are easy to distribute and can reach targeted audiences. You can use a news feed to share news with your customers, to friends and to your subscribers on Facebook, Twitter and so on. With the power of situational marketing you can easily create a brand identity for your business quickly and easily.