The goal of marketing is to reach out to the masses and convince them to purchase a product or service. This is done by gathering a “target” audience or readership, of course. Targeting an audience online requires increasing the visibility of your website, much like a flashy banner on a brick-and-mortar store is used to catch the eyes of passersby in a market.
In order to do this, marketers often employ many different marketing approaches. Marketing concepts such as the marketing mix remain unchanged and stand the test of time. New strategies that have emerged nowadays are still based on the basic marketing concepts that have been used by marketing professionals for a long time. Even with evolving communication methods and the advent of the internet, the new ideas have been built upon the old concepts to create successful marketing campaigns.
Below are some of the marketing strategies that marketing teams commonly use. Note that they are listed in order of the least to the most effective. Nonetheless, they are all important in today’s business world.
Marketing professionals have many options available to them when deciding on a marketing mix. The marketing mix consists of many different elements including content, visual design, and behavioral engineering. These three components work together to appeal to the target audience, and build brand recognition, or credibility, as well as to build a targeted list of customers. A marketing mix can be thought of as an overall approach that aligns the messages with the reader, segmentation of the readership, and the targeted market.
Undifferentiated Content Marketing
Undifferentiated content marketing is a marketing strategy that focuses on creating content that is uniform from page to page and offers no special appeal. Typically, content offered in a completely identical manner will not have a chance at being truly unique. Consumers want something different. They want a change of pace. The problem with content that is totally uniform and identical on all published pages, is that it is boring. Instead, marketers opt for slightly varied content that offers something different on each page. In this way, you can grab the attention of the consumer and keep them engaged so that you can increase the chances of making a sale.
The graphic design, as it pertains to marketing, appeals to the senses more than a plain text. Consumers are more attracted to images than words. Marketers should pay attention to the appearance of the design, the colors used, and the layout. The images should be carefully selected to be visually appealing, but they should not cause the consumer to feel as if they are taking a break from reading. This break from reading is very important for marketers. While consumers read text, they are often thinking about the company and what they need to do to solve their problems.
Online marketing has evolved into a highly interactive experience. Marketers should utilize all available tools at their disposal to engage their target market. Marketers must think like consumers and provide consumers with an online marketing strategy that makes it easy for them to interact with the company and solve their problems.
Marketing According To Geography
All marketing should be centered around the needs of the target market. It’s important to think like consumers when working in a highly diverse marketing environment such as the Internet. Think about the way consumers normally search for products and services. Those who search online for particular items tend to fall in a certain geographical demographic. Marketers should take all of this geographic information into account when formulating a plan for marketing to a particular target market.