8 Dos & Don’ts to Consider While Developing a Magento Store

Magento development is not kooky cutter approaches that can make your store online a success legend. You have to learn many dos and don’ts while going to Magento designing and programming. Some general instructions are good enough to get going in Magento.

In the modern high-tech and mobile era, nobody loves to go outside for the sake of shopping only, as the Internet is handy even on the mobile devices with all mobility advantages.

Therefore, Internet shopping or ecommerce is flourishing rapidly without any barrier of country, region, or culture. The majority of brick-and-mortar brands have ecommerce entity online. Therefore, ecommerce development is a new age craze for small to big businesses across the globe.

After recognizing the trends of market, various software technology platforms have released ecommerce solutions with different capacities, purposes, and for targeted audience. Among them Magento is considering the king of ecommerce solutions due to its immense superiority in all aspects of ecommerce, be it features, functionality, performance, scalability, or presentation.

When an ecommerce entrepreneur or business is thinking of Magento as a choice for the next ecommerce platform, she has to focus on some Dos and Don’ts to achieve success.

Dos of Magento Ecommerce Store Development

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Photo by Kelly Sikkema

1. Design for Professional Appearance

Magento is a PHP open source platform with a framework allows MVC paradigm for the developers so designers can do extensive designing while development carried out from the scratch.

Moreover, it has plenty of themes or templates with different designs and purposes. These themes allow a greater degree of customization through admin panels at the backend as well as within source code for seasoned theme developers.

Thus, Magento gives enough opportunities to tweak its graphic design, content layout design, and multimedia content integration. Therefore, it is recommended to take advantages of designing freedom and create a unique store with a professional touch.

Yes, professional touch means no excessive designs for fantasy purposes yet enough design elements to carry your theme or branding message with required and functional UI elements.

In short, keep design minimal and simple yet functional.

Your design should solve intended site purposes with minimum barriers.

2. Design for User Experiences

We are living in UX era, so fascinating visitors with technology miracles are things of past, so you need to use remarkable technologies of Magento to deliver the excellent UX.

For instance, you can design product pages with multiple images of products along with the latest zoom features. 3D images might be appreciated by the majority of shoppers if mobile compatible and optimized well.

Overview and descriptions of products should be in-depth and highly informative. Tabs presentation of content may leave right impacts at presentation point of view.

Integration of social media icons in each step of conversion funnel is the latest trend. Similarly, comparative shopping features are must have services/features for the modern ecommerce.

Use of smart UI elements in uncluttered designs is a sign of skilled ecommerce design. The programming for personalized experiences is rewarding high regarding loyal customer base as well as for high conversion rate.

For backend users, Magento is offering highly organized architecture by default so keep it intact and only customize it for business specific needs. Thus, store owners and their staff may operate admin dashboard with an ease and for multiple stores as well as integrating multiple currency features along with multilingual supports.

Customer support is a solid strategy to win the battle of ecommerce success so provide it, 24X7/365 ways. It is essential in Magento like massive ecommerce platform where big scale ecommerce is possible, but it may stick visitors at any moment, and your excellent supports can win them by righteous guidance through multiple channels of communication.

3. Performance Oriented Development

Designing or selecting a mobile friendly theme is not enough to achieve the excellent performance. It should load quickly without disappointing tiny device users with fainted connectivity.

Intensive optimization of content and code makes it possible for seasoned Magento designers and programmers. Performance optimization is a team effort so should take it at each level.

Conversion optimization takes care of visitors, right from arrivals to exit with some purchases and Magento is the best fit for it by providing desired arsenals to woo your shoppers.

For instance, feature products, banners, home page carousel, personalized product display, smooth checkout, informative shopping cart, gifts, vouchers, discounts, etc. are easy to implement in Magento even with multiple stores in the backend.

Integration of various free and paid analytics tools is easy going in Magento so don’t afraid to go overboard with it all. The more metric you measure, more insights may reveal.

Don’t of Magento Ecommerce Store Development

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Photo by UX Indonesia

4. Select Magento Only When It Seems Appropriate

Unlike OsCommerce and OpenCart category of ecommerce solutions, Magento is heavy in code and intricate to the program. Not all sorts of web developers or ecommerce developers might be capable of handling Magento development projects with fluency.

If you have a few products and chances of future scalability is faint, don’t try to invest heavily in Magento development unless you need it indeed.

Magento admin is not quite easy to operate without expert help when you scale up or go with some unique products for a unique presentation. If you think Magento is your choice, then hire Magento developer with appropriate packages or sign up contracts accordingly.

5. Don’t Overload Magento with Too Much Data

Magento is capable of handling huge data in its database, but an overload of multimedia content and graphics elements on the same page may hamper its performance and distract user experiences.

You can fragment excessive content into different tab design and use Ajax or JavaScript to call additional content like video and audio elements in dynamic ways.

6. Don’t Integrate External or Internal Ads Excessively

Irrelevant advertisement can frustrate shoppers or mislead them to accomplish their buying intentions. External ads can bring your visitors out of your store and they may not able to come again on your ecommerce storefront.

Therefore, a big No, No, to any kind of Ads integration or granting permission in your Magento store.

7. Don’t Miss Content Marketing Opportunities

It is true that ecommerce product or category pages prove thin in textual content against images and code. Therefore, you need to rely on external content marketing techniques such as integration of blog is the best option to win search engines and woo your information seeker shoppers.

Magento allows integration of WordPress, Joomla, and Drupal like CMS to accomplish your content marketing goals and WordPress blog integration is easy to do using few tweaks in backend/code.

8. Don’t Block Feedback Channels

If you block comments, reviews, and rating features using backend facilities, it may harm you in long-term. Of course, no store owner likes negative comments or reviews, but you have the opportunity to correct it or manage your reputation before moderating it and display it.

The mix of positive and negative comments, reviews and rating indicates transparency and honesty of ecommerce storefront, so keep it intact, balanced, and natural.

Conclusion

Magento is a feature-rich and high-end ecommerce platform. Therefore, it demands more care while betting on the platform. There are numerous dos and don’ts if counted in unique cases.

Thus, considering some general aspects of Magento development may grant your ecommerce a new dimension and direction towards the success in your niche market.

The right guidance only comes through experienced and skilled team of Magento consultants, designers, developers, and marketer.

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