9 Main Carmax Competitors in 2023

Carmax is one of the most popular sites on the internet, which means it has a lot of competitors fighting to provide similar services or sell similar products. When searching for successful companies similar to CarMax, it’s important to identify whether a site provides exactly the same products and services as CarMax. According to Statista, in 2020, more than 120 million cars were sold worldwide. CarMax is a company that brings us closer to this large car market. It is ranked number 516 in the list of Fortune 500 companies. And they are one of the most profitable ones.

What Is CarMax?

CarMax is a privately owned and operated used car dealer in the United States. It is currently operates in 48 states, Washington D.C. and Puerto Rico, with over 160 stores.

CarMax was founded by James “Skip” Scoville and Jerry “Jim” Fenton in September 1993. The first store opened in Richmond, Virginia, where it has continued to be headquartered ever since. The company’s name comes from two founders, CAR, for “Customer Appreciation through Re-creation,” and MAX for “Maximum Automotive eXperience.”

Since then, the industry has gained over 160 outlets with over 3,000 people across the nation. Each location offers an inventory of around 1,300 vehicles at any given time.

CarMax offers customers a range of financing options tailored to their needs. Customers can choose from five lease terms: 24 months, 36 months, 48 months, 60 months, or 72 months. The company also offers no money down leases for qualified customers with excellent credit histories. As well as qualifying income levels who meet certain criteria established by the lender of their choice.

CarMax’s total revenue for the year ended February 28, 2022, was $1.151 billion, up 54.14 percent over last year. The yearly operating earnings in 2022 were $1.151 billion, up 54.14 percent from the previous year. Yearly net revenue in 2021 was $0.747 billion, down 15.93 percent from the previous year.

10 Best Carmax Competitors

Carmax is the United States’ leading used car reseller. Founded in 1986 by David Thomas. Later joined by his son, Bill, Carmax is headquartered in Richmond, Virginia. With additional offices in Atlanta and Houston.

The company has grown to become a popular destination for consumers looking to buy or sell a used car at a fair price. However, there are competitors looking to take advantage of this growing market.

We’ve compiled a list of 10 companies with some key differences that may interest you as a prospective customer.

Source: 850 Club Credit Consultation, LCC


CarsDirect is an online car sales website that allows you to search for new and used cars for sale and request quotes from local dealerships. Using CarsDirect’s easy-to-use search tools, you can find the perfect car at the right price to fit your needs and budget. Like most used car dealerships, CarsDirect has a large inventory of vehicles, but it also offers new cars. The firm is centered in Fort Worth, Texas, and was incorporated in 1999.

CarsDirect sells new and used cars from manufacturers such as Ford, Hyundai, Toyota, Honda, etc. The company has an A+ rating with the Better Business Bureau. It has received several awards for its business practices and customer service. The company has also become one of the largest online auto marketplaces, with more than 40 million visitors to its website and mobile app each month.


AutoTrader is a car buying service that allows people to buy and sell cars online. It was founded in 1994 by AutoTrader Limited, a subsidiary of Trader Media Group (TMG). The company’s headquarters are in London, England, with its corporate office in Warwickshire.

Its website claims to have more than two million visitors each month. It has generated more than $4 billion in sales for sellers since its founding. AutoTrader was projected to have 1.8 billion monthly page visits in 2018.

AutoTrader operates an online marketplace where buyers and sellers come together to buy and sell new as well as used cars and off-road vehicles. Such as ATVs and boats. The site also offers free listings for buyers and sellers who can create free profiles. However, paying members enjoy additional perks. Such as enhanced search capabilities and access to premium listings at no additional costs.

The company also operates car retail divisions, including Autotrader USA (U.S.), AutoTrader U.K. (U.K.), Auto Trader NL (The Netherlands), Auto Trader A.U. (Australia), and Auto Trader Ireland. The Auto Trader Group’s total profit in 2020 was $0.469 billion, up 0.61 percent from 2019.


Carvana is a used car marketplace and retailer. Buyers can purchase cars online, get them delivered to their house, and pay with all-inclusive monthly payments. The corporation has locations in 48 states, Washington, D.C., Puerto Rico, and Canada.

Carvana’s website allows users to search for cars by make, model, color, and price range as well as filtering by features like automatic transmission or 4WD. Users can also search by vehicle history, including whether it has been totaled or salvaged, if it has been repossessed, if it was involved in accidents and if it was ever registered outside the United States.

Car buyers can also use Carvana’s financing calculator or Credit Sesame to estimate monthly payments based on their credit score, annual income, current debt load, and down payment amount. Carvana’s annual net income for 2020 was $-0.171B, a 48.7% increase from 2019. Carvana’s annual net income for 2019 was $-0.115B, an 88.33% increase from 2018.


TrueCar is a website that provides automotive information and pricing. The company offers its services at no cost to consumers, who can then use TrueCar’s site to shop for new and used cars, compare price quotes from local dealerships, get price reductions on the vehicles they are already looking at, and receive financing quotes from local banks and credit unions.

TrueCar was founded in 2006 by Scott Painter as a way for consumers to research and shop for new cars online. Draper Fisher Jurvetson, an investment firm, invested $2 million in the startup (DFJ). In 2010, TrueCar received an additional $30 million in funding from DFJ and Mayfield Fund and several angel investors, including former Microsoft executive Jeff Raikes, former eBay president Jeff Skoll, and former Ford Motor Company executive John Casesa, and former Google executive David Drummond.

TrueCar has been highly successful since its launch in 2007, growing from less than $1 million in revenue to more than $200 million by 2014. It has also expanded its offerings to include used car prices and information about used vehicles from individual sellers and dealerships. Gross income grew to $15.8 million in the third quarter of 2021, from $7.7 percent in the fourth quarter of 2020 and $7.0 mill in the 3rd quarter of 2020.


Edmunds is a car-shopping and research site owned by the automotive information company Edmunds, Inc., acquired by Cox Automotive. It provides reviews, features, pricing, and specifications for new and used vehicles and photos, videos, and user reviews for each model. It also provides car recalls, fuel economy, towing, and performance information.

The company was founded in 1985 by Trip Payne, who served as CEO until 2012 and remained chairman of the board. Edmunds has more than 4 million recorded audiences. The company has headquarters in Santa Monica, California. Edmunds has headquarters in Santa Monica, California, and Seattle, Portland, Dallas, Detroit, Chicago, San Francisco, Austin, New York City, London, and Munich.

Kelly Blue Book (KBB)

Kelly Blue Book (KBB) is a privately held automotive research, valuation, and pricing service. It is classified as a 501(c)(3) non-profit corporation by the Internal income Service of the United States. Kelly Blue Book was founded in 1926 by Les Kelley, who enjoyed collecting and restoring classic cars. He was curious about how valuable they were and how much it would cost to keep them up. In the 1930s, he began publishing a monthly magazine called The Blue Book of Motor Car Values.

In 1944, Kelley sold the business to his son-in-law, Walter T. Hamilton Jr. The latter ran it until 1973 when the company was acquired by Ziff Davis Publishing Company and merged with its subsidiary: The New York Times Company’s Motor Magazine.

In 1980, Ziff Davis sold Kelly Blue Book to IAC. In 1999, IAC/InterActiveCorp spun off its auto group, including Kelly Blue Book, into an independent publicly-traded company named TrueCar, Inc., headquartered in Santa Monica, California. Today KBB has over 7 million subscribers across its multiple platforms, including the online, mobile app, and print editions of the publication.


AutoNation is America’s largest vehicle supplier. It owns, operates, and franchises new vehicles from 14 different manufacturers across 29 states. The corporation engages over 20,000 people and has nearly 1,300 stores.

AutoNation’s success is due to combining a retail business model with a manufacturer-independent approach to selling cars. This allows AutoNation to offer customers a wide selection of vehicles from multiple automakers, which helps it gain market share in an industry dominated by CarMax and other large retailers that sell only one or two brands.

The company has maintained its competitive advantage by leveraging technology and investing in facilities that allow it to deliver excellent customer service at low costs. AutoNation’s total revenue for the year ended March 31, 2022, was $1.496 billion, up 75.28 percent over last year.


CarGurus is a leading online automotive marketplace where consumers can search for new and used cars and connect with dealers. Langley Steinert, a co-founder of TripAdvisor, launched the site in 2006, and it went live in February 2007.

CarGurus’ mission is to help consumers find great deals from top-rated dealers. With an extensive database of millions of vehicles and thousands of dealers, CarGurus helps consumers quickly find the best local prices.

CarGurus operates as a technology company that provides tools to consumers and vehicle manufacturers, dealers, and other third-party partners. Its head office is in San Francisco and Boston.

Net income was $430.6 million, up 151 percent from the previous year. Non-GAAP earnings per share of $62.2 million versus $26.7 million under GAAP. Non-GAAP consolidated total revenue of $48.9 million, compared to $18.8 million under GAAP.


Vroom is the most popular website for reselling new and old automobiles, lorries, and motorbikes. We offer a wide selection of vehicles at competitive prices backed by a 5-Day Price Guarantee, 30-day Buyer Protection, and a nationwide network of more than 4,500 dealerships. Vroom is a car buying service that’s part of the CarMax family. Therefore, it’s competitor. While it’s not as big as its parent company, it has a lot to offer with low prices and a wide selection of vehicles.

Vroom isn’t just for buying new cars, either. It also assists you in selling your old automobile for top price. When you buy a used car through Vroom, you’ll receive two years of free maintenance and roadside assistance coverage at no cost to you. This covers all scheduled maintenance and up to four tows per year (up to $100 per tow).

If there’s ever an issue with the car after purchase, Vroom will fix it under warranty without charging any fees or deductibles. You can also trade-in your current vehicle at any time during ownership, provided it’s a model currently available from CarMax.

How does CarMax Make Money?

CarMax buys used cars from customers who trade them in for new vehicles. The company then sells the used cars at auction and offers to finance both new and used car purchases.

CarMax takes a commission on each car it sells to cover its expenses, including the cost of inspecting, cleaning, and detailing vehicles before they go up for sale.

Revenue Operations at CarMax

CarMax buys used cars from proprietors and other suppliers and distributes these at fixed, no-haggle pricing in this market. Before they are put up for sale, it examines the automobiles to verify they fulfill performance standards. Automobiles that do not fulfill the minimum requirements are auctioned off to registered merchants. The company also sells other connected items and activities.

CarMax has existing contracts at two sites where it offers newly designed vehicles in addition to used cars. In the 2020 fiscal year, the firm delivered 832,640 automobiles.

AutoMax Financial Services

By 3rd financial providers, the company supplies funding to individual clients that require it. This is determined by the customer’s credit profile and other information. It increases CarMax’s income and profits. During the previous fiscal year. CarMax Auto Finance made $456 million in profit.

Bottom Lines

You may be surprised to discover that CarMax has a lot of competition, but we do not consider it a bad thing. It means there is room for growth in the used car sales market, and more overall competition can help companies work harder to stay competitive. In the comments section down, we invite your thoughts on CarMax’s competition.

We believe in working smart, not hard, and that's been our life motto. We're self-taught learners who are passionate about sharing knowledge. We've created this website as a platform to empower individuals and businesses with marketing insights. Our team at Unlimited Marketing is driven by a desire to educate and provide accessible marketing wisdom. We believe in the transformative power of effective marketing, whether for personal growth or business success. Our mission is to simplify and make marketing knowledge easily accessible to all.
Exit mobile version