You want more and more followers of your content but that’s not happening. One of the reasons, perhaps, is that you’re failing to reach your target audiences. People are not only exposed to new products or services the minute they browse the internet these days, multiple devices, platforms, and social media channels also leave them split for choices. The internet market is filled with exciting new products, services, and digital innovations. No wonder, the competition for an internet marketer has become tougher than ever and it has become difficult to make a mark in the industry.
If you too are finding it difficult to make your brand popular online and earn a reputation as the smartest Internet marketer. Don’t worry: we’ve done the hard work for you. Simply check out and follow this 9 step guide to create a unique internet marketing plan for the coming year to stay ahead of the curve.
1. Get on Yahoo! Bing network (Search engine optimization)
In your SEO efforts, your pay-per-click [PPC] campaign plays a prominent role in marketing your business. You can cut your PPC cost if your average cost per click on Yahoo! and Bing is lower.
According to a study by Ebizroi.com, these search engines are 10% to 24% cheaper in terms of cost per click than the cost on Google AdWords. Remember that your cost per acquisition will be lower if your cost per click is reduced. You should especially consider reducing your cost per click if you are an internet marketer in expensive industries such as insurance, medical and legal profession.
2. Get Started on Instagram
In today’s world where people get attracted to visuals more than static content, Instagram just feeds that need. It is a tool through which you can share your life and your experiences with the world in pictures. Though ads are not available on Instagram as of now, we suggest that you should start thinking of ways to promote whatever you are selling through Instagram. Because it is on the verge of becoming the coolest trend in the world of Internet marketing.
A report by TruConversion.com reveals that Instagram has 18 X more consumer engagement than Facebook and 48 times more than Twitter. This means that the app delivers 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
An advertisement that allows you to produce multi-page ads or 30-second video ads will be worth taking the effort. We note that for brands, engagement is the key. And engagement on Instagram is 1.5 times higher for photos than other media, like videos.
Research shows that the impact of Instagram on marketers’ strategies will continue to dominate due to its ability to drive traffic in a big way. Instagram has millions of active monthly users, indicating to growing importance of the visual medium platform for customer engagement and driving them to your business.
3. Rekindle Email Marketing Passion
Email marketing is one of the most effective ways of reaching out to your potential customers. In fact, many successful businesses send out multiple emails containing compelling content that is both informative and useful to the readers on a regular basis. Econsultancy says that email marketing offers the ROI. An article on salesforce.com cites “44% email recipients made at least one purchase last year based on a promotional email from an internet marketer.”
Therefore, your aim should be of sending at least 2 email blasts each month. The success of your Internet marketing plans will depend on how efficiently you explore emails as a means of communicating with your potential customers.
Don’t forget to personalize your internet marketer emails by addressing the recipients by their real names, suggests Designhill.com. When you’re personalizing your emails, make sure that your email is laid out in such a way that vital information pops up. For instance, your contact details and logo design is not buried under the fold. For another, your social media buttons are clearly visible and your content copy is relatable and engaging.
4. Explore the Potential of Interactive Content
Interactive content is today seen as the soul of marketing as it provides consumers with an enjoyable experience while promoting products and services. Interactive content including quizzes, surveys, infographics, videos, galleries, polls, and images has become more popular than ever. In fact, in a blog published at Inc.com, Peter Economy reveals that interactive content yields enough power and substance to capture the target audience’s interest right from the get-go.
According to a study, more than 22% of people have problems remembering what they learn. However, on the contrary, 78% remember what they read while presenting infographic information in front of them. Moreover, Slideshare.com notes that visuals are processed 60,000 times faster than text. Also, content with visuals gets 94% more total views.
It would be a good tactic as an internet marketer to target a local set of consumers in your content. Make sure that your content projects you as an expert in your business and industry field. They will appreciate your time and efforts in posting content of great value to them.
5. Ensure Compelling Graphic Designs
Compelling graphics will garner more hits! For effective interaction and communication with your target audience, ensure spectacular and compelling graphics on your website and social media channels. Excellent graphics can boost social media selling as consumers always tend to gravitate towards pieces of information that are properly illustrated, information out of which is easy to consume!
There are umpteen resources available at zero to no costs if you’re looking to design your own graphics. But this is ideal only if you have a keen eye for design, and are not pressed for time. If you don’t have time or aptitude for design work, it’s better to take professional help.
6. Experience the Magic of Videos
Your business YouTube videos will continue to remain one of your main marketing tactics to engage and drive traffic. You must also consider YouTube videos as a means of SEO exposure for your business. However, while uploading video content, ensure you have a killer title, an optimized description that not only helps the site understand what your video is about, but they are also the first clues a potential viewer has to your content. This will help your video be discovered by viewers.
These are some stats that reveal why online video marketing should be a major focus:
- The value of one minute of video is 1.8 million words. (Source: marketwired.com)
- 45.4% Internet users view at least one video online over the course of a month. (Source: Suiteimagery.com )
- 100 million people watch online video each day. (Source: Mediasilo.com )
- 90% online shoppers find video helpful in making shopping and buying decisions. (Source: videobrewery.com)
- 75% executives told Forbes that they watch work-related videos on business websites at least once a week. (Source: Richmondmediamarketing.com)
7. Try Facebook Re-marketing & Paid Promotions
Did you know that in 18 minutes, nearly 11 million people use Facebook? This figure alone makes it important for marketers to start planning a re-marketing strategy at the platform.
Remarketing means advertising to people who have visited your website and shown interest in your product or service. Your target may also include converting first-time visitors to buyers. Marketers widely consider display advertising on Facebook as an opportunity for brand exposure in a big way within a small budget.
There are 40 million small business pages on Facebook. At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. Also, Facebook Lookalike Audience is a feature that lets businesses reach out to new people who run a similar business. While setting your account on this channel under its Custom Audience feature, create a lookalike audience as an option to get your Custom Audience list. You can upload your email marketing database on Facebook’s advertising platform to target your demographic audience who carry similar customer profiles as that of your existing customers.
Another way to boost your business is to opt for paid promotion. By spending a small amount of money, you can spike your communication with potential customers. Huge scope for paid promotion exists on social media to benefit from its potential to drive traffic your way, according to Jeff Bullas.
8. Mull Over Twitter Outreach Plan
Twitter is a proven channel, which you can use to garner a great following for your business. According to expandedramblings.com, 74% of people follow SMBs on Twitter to get product updates. 47% of people who follow a brand on Twitter are more likely to visit that company’s website. You can do this in many ways including searching for hashtags relevant to your industry and then reaching out to them. You have more than 1 billion registered users on Twitter as platform to find millions of users as your potential consumers. All you need to do is to target your audience by sending tweets to them in a strategic manner.
You must also check out how a seasoned internet marketer devises Twitter marketing strategies to effectively promote their business on the platform. Also, don’t forget to respond to your followers on a timely basis on Twitter as more than 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53% want a response within the hour.
9. Embrace the Magic of Digital PR
Your Public Relations strategies will count a lot in advancing the interests of your business. You need to focus on your digital PR methods so that you can approach various media and they spread a word about your business. Send a compelling pitch to them with a request to write something good about what you do and sell. They can tweet about your business and brand. This will ensure better exposure for your company and its business in the coming months.
According to Bussiness2Community, journalists receive, on average, 50-100 press releases every week. 44% prefer to receive them in the morning. 68% just want the facts.
With 2022 already underway, it’s an exciting time of year to see almost all big and small companies making different moves/plans in hopes of differentiating themselves from their competitors. We’re sure these easy steps will surely help you become the smartest Internet marketer of 2022. But be advised to put your best foot forward each time to win the battle of attention on the virtual world of Internet.