A Definition of Marketing and Its Benefits

If your business is new, then you’re probably wondering how marketing helps your business grow. If you have been in business a while, you already know that marketing is very important to the success of any business. It is also very important for those businesses that have been around for a while. Marketing is also known as promotional activity.

Marketing is basically a strategy that allows a business owner to advertise to their customer base by using a variety of communicational media. There are many different forms of marketing including print, electronic media, and Internet marketing. The purpose of marketing is to make it easier for your customers to find your products and service. Here are a few fast concepts to understand for creating a successful marketing campaign for your business.

Social Media 

Today, more than ever, consumers use social media to communicate with others. Companies must incorporate social media in their advertising strategy if they want to continue to reach out to these consumers. Some social media outlets include Facebook, Twitter, LinkedIn, MySpace, YouTube, and Foursquare.

Direct Selling

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As I mentioned in the previous fast fact, most people prefer to purchase goods and services directly from a company rather than shopping at a retail outlet. This is why direct selling is so successful. When consumers purchase goods from a manufacturer or retailer, they are receiving a one-time deal. This means that when they purchase the product, they are stuck with it and cannot go back to the store for another one.

Product Placement

When people shop, they look for a particular item. Companies must place their product in an area where consumers can find them. Placing your product too close to a competitor’s product will not get you many sales. Placing your product too far away or too close to competitors will also not likely result in many sales.

Targeted Advertising

There are millions of potential consumers out there but only a few that will likely become buyers. To attract these potential buyers, companies must advertise in markets that are right for their product. This is why marketing is an excellent way to generate sales. It is the company’s only way of reaching out to specific demographics within a market.

Targeted marketing refers to advertising and marketing that targets a group of consumers. It is different from general advertising which targets a larger group of consumers. The reasons that marketing refers to a group of consumers are because these consumers have a connection to the product. For example, if you were to advertise in a magazine that has a lot of teenage readers, you are more likely to have some success.


When you understand the audience that you want to target, you are able to brand your product. The better you brand your product, the more likely people are to recognize your brand. Branding allows you to set yourself apart from all other products on the market. This is why many marketing strategies focus on creating a brand.


Marketing that is directed at a specific audience helps increase the number of consumers who remember a company. There are two different types of advertising: direct and indirect. Direct marketing refers to placing advertisements in newspapers, magazines, television and radio; while indirect marketing refers to the use of coupons and rewards programs.

Search Engine Optimization

One of the most important aspects of any marketing strategy is search engine optimization. SEO increases the traffic to a website by increasing the rankings of websites in the results page of search engines. This not only helps with the number of consumers that find a company but also helps increase their sales.


Backlinks help to increase the ranking of a website in the search engines like google. Backlinks can be bought or given from another company, but most often the best ones come from other internet marketers. The quality of backlinks can determine the success of a marketing campaign. It is important that backlinks come from places that have high search engine optimization standards.

Marketing Research

One of the most important components of any marketing strategy is marketing research. Marketers conduct market research to find out what consumers think about their products, so they can improve the products and make changes where necessary. Market research can also provide companies with information about their competitors, which can help them develop an effective advertising campaign.

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