If you have a new product to launch, a great marketing strategy for your first release is to put together a marketing plan. But how do you put together the marketing strategy for a product launch? What if you have no idea where to start? When should you actually start?
The best time to develop a marketing plan for any new product launch is during the development phase of your development.
Most companies make marketing decisions during the product development process or at a later stage. During this stage, management can make the most informed decisions regarding your marketing strategy. But it’s important to get the marketing plan during development so that you can make more informed decisions down the line. Here are a few times when it’s good to develop a marketing plan during product development:
A) To get as many potential buyers interested in your launch.
This is why many companies hold pre-launch product launch events. You can use these events to let everyone know about your launch and to get them involved. Your marketing strategy will really be worked out at this stage, so it’s important that you work out all your possible market reach and coverage areas before you launch.
B) To make sure that you can successfully launch your product on time.
Scheduling a launch date is just the first step. Once you have a date and your product launch details, it’s crucial that you work out your launch timeline – how long before your launch date you want your traffic and supporters to wait. This allows you to get the most possible benefit out of all your efforts.
C) To collect feedback from the community.
Always engage your community in an online forum or mailing list to get your marketing plan off the ground. This is where you can find out what works and what doesn’t. You can see if there is a need for more education, more content, or a different kind of approach to marketing. By giving your potential customers a voice, you can ensure that you are always striving to improve your marketing strategy. If you don’t listen, you may very well end up with a plan that isn’t helpful to you in the future.
D) To test the waters. It is never too early to start experimenting with your new marketing strategy.
You may very well discover that the old method works a bit better than your new approach, or you might discover that a completely different approach is more helpful to your business than anything else you could have come up with.
E) Collector of valuable information.
A lot of times, the way you market your products is directly related to how valuable your information is to potential customers. Find out what kind of information your potential customers are interested in and dig up that information. You can then incorporate that information into your marketing mix.
After your new product launch, do not forget to stay in touch. If you did follow up, you would have achieved your goal much sooner. Use that opportunity to talk to your customers and thank them for their interest in whatever it was you were selling.
G) Send out press releases.
One way to get the word out about your launch is to send out a series of news releases about it. The news will give you some time to properly answer any questions you may have, and it also gives you some time to craft a catchy marketing message. The news release also gets published on several different websites. In addition to giving you the exposure you need, the news releases allow you to make any last minute changes before your launch date.
H) Hold a “teaser party” for a while.
If your product is new, people will need a bit of a time to get accustomed to it. It is not necessary to hold a grand opening immediately after the product is released. You can hold a “teaser party” for about two weeks and then announce the official launch at that point. That way, people who have not tried your product will at least be familiar with it.
I) Take the feedback from your “tour” group.
It is always helpful to hear what people think about your product. Keep an eye out for comments online and in print, and use these comments to improve your marketing strategy for new product launches. Also, consider asking your customers to sample your product in various forms, like blindfolded or with their hearing aid on. This will help them get a good idea of how they like it when they are actually using it.