Affordable Digital Music Distribution for the Indie Artist

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One of the great challenges of aspiring musicians is to get their music to the masses. After spending months of work and hours of time practicing, writing, and recording, the next step is to find a way to share the fruit of all that effort- and get paid for it. With a recording contract, that aspect of the business is taken care of by the producer and recording company. But even without a recording contract, there are many ways to distribute and sell recordings.

What is a distribution channel in this context?

Artists must consider their music as a product that must be distributed to vendors or other intermediaries through a distribution channel. The most basic way is to record music in a home studio, designing artwork, and getting on Spotify. This is a good, grassroots way for an independent musician to get started. The start-up costs are relatively minimal, but the time involved is great, and the results can be so-so. A website can also be a good way to advertise and sell, but generating traffic can be difficult if you don’t know how to.

several guitars beside of side table
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Websites are cruicial to advertising in this day and age

Once the music production is in place, a musician or band needs to advertise their music. A professional-looking website with a blog is an important piece in the advertising puzzle. Regular blog updates are extremely important to keep site visitors coming back looking for more. Making the blog personal – but not too personal – will help readers feel connected to the artist. Many artists put streaming music players on their sites to allow visitors to get a taste of the music without downloading it directly.

Social Media Marketing Is The Most Effective Strategy Of Our Time

It is important for today’s indie artist not to forget the power of social media. An online presence is the best way to engage with their target audience and enhance their brand image. Twitter, Facebook, and of course, YouTube are all popular and free avenues of internet advertising. Although time-consuming, the musician can generate free traffic by visiting similar band’s websites and posting comments that include their own band website. Users can use analytics from social media websites and polls to curate their music according to their fans’ preferences. This ultimately creates more loyal consumers, which are bound to come back a listen to the same music repeatedly.

Most social media marketing can double as a source of income (from ad-revenue), and many artists these days can find themselves going into influencer marketing. This is not necessarily a bad thing, so long as the artist stays true to their art form.

Use Social Media To Organize Events

Events are an excellent way to bring together a large number of fans and give them a positive experience to correlate to the music. It is relatively easy to set up, an performing can have a great influence on the way fans view the artist. The resulting impact from such events is two-fold: more exposure (which attracts sponsors, music labels, etc.) and more sales. The truth is, as the artist interacts more with the audience, the audience grows more fond of the artist.

In these days of digital music, it is entirely possible for an indie musician to share their music without a typical recording contract. It takes drive, commitment, passion, and hard work, alongside knowledge, skill, and great music. Artists should take the chance and market their music if they are confident in their abilities. The possibilities are only bound by imagination, creativity and hard work.

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