An alternative approach to email marketing

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In this article, you will learn how to advertise your business with email marketing, using alternative techniques that give you more results for less effort. If you are searching for email marketing ideas, consider taking a relatively obscure path and do something that your email list members will probably find amusing, entertaining, and helpful.

Using Special Days To Market Your Business

So what is meant by the term “special day”? There seems to be an ever-growing list of days being dedicated to something or other. Now, some of the causes are very plausible, and some are just weird. The never-ending list goes from Peanut Butter Lovers’ Day, Plant A Flower Day, Old Stuff Day, National Frozen Food Day to Earmuff Day and covers almost every conceivable interest you can think of.

Search For Appropriate Topics

There’s probably a specific day that has been created for topics related to your business, but you might not have heard about them. The first task would be to try and find out if there is a special day for your niche. If so, you can then take advantage of it and perhaps run a promotion on the days leading up to it and make an extraordinary offer just for those twenty-four hours. The marketing opportunities are endless, so you should start by writing down ideas and see what you can come up with.

Use New Product Launch Email Template And Modify It To Your Needs

If there isn’t a specific “special day” available for the niche that you are involved in, then either use another one that would be of interest to your niche that you can easily incorporate into your marketing messages. You could create an email headline that is full of intrigue and begs to be opened. Then, weave the “special day” story into a marketing email, which can include the special offer for that day only.

For example, if you own a flower shop and just imported some exotic flowers from India, you can use Indian festival days as your theme. Instead of simply announcing your new products, make the email content mainly about the Indian festivals. Somewhere in between, mention that you just received a shipment of exotic Indian flowers. This way, you’ve entertained your readers, and they won’t feel that the content is too promotional. 

Nothing Appropriate? Get Creative

Though what if you find that there is no official day that has been created for the niche you are marketing to? There is nothing to stop you from inventing a day, especially for your email marketing purposes. You can start your unique “special day” and make special offers available, including discounts on products and services, giving stuff away for free, even holding a competition. The only limits are your imagination and energy.

This idea of riding on the coattails of a specific “special day” and weaving it into your email marketing is one that most information marketers do not take full advantage of. Typically such topical marketing is centered on the main holidays of the year. By adopting this idea, your emails will be different, fresh, interesting, and engaging. Those are the exact targets you want to hit to try and get the reader to take the action you want.

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