An Introduction to Internet Marketing

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The difference between traditional and internet marketing is largely the medium through which a message is received. 

While traditional marketing generally makes use of more traditional means like newspapers and magazines, online marketing makes use of more modern means like social media or even sites like YouTube. What exactly is meant by marketing? It could be described as the use of a tool to promote products or services, and also the way in which this tool is used. In today’s market there are many ways in which marketers can use the methods of marketing. The key to marketing success is to be able to create a presence online.

There are a number of digital marketing tools that can be used for promoting businesses, products or services online. 

One tool in particular is known as a pay-per-click search engine marketing campaign. The main benefit of this marketing campaign is that the advertiser only pays for clicks on their advertisement. As long as the ad keeps appearing in the search results, the advertiser will be charged per click. A good example of this type of digital marketing campaign would be an ad placed on a website. Each time someone clicks on the ad – the advertiser will be charged.

Another type of digital marketing campaign is called inbound marketing campaigns. 

In inbound marketing campaigns, marketers create content, such as podcasts, that allow their audience to listen to a conversation between a professional and a customer. Through this they are given the opportunity to become more informed about a topic and to see how experts within that field are talking about it. By listening to these conversations marketers gain a better understanding of what their customers need and want and are then better able to meet their needs.

person using iMac
Photo by Austin Distel

Online businesses have also begun to take advantage of social media marketing efforts.

Social media sites are rapidly becoming one of the most popular platforms through which businesses can gain exposure and traffic to their website. By joining many of these sites marketers can build networks that bring them into contact with people who are interested in their products and services. This allows them to share valuable content with this audience.

One of the most recent forms of digital marketing include programs that allow internet marketers to post video links. These videos are then made available to anyone with an internet connection. These videos can link directly back to websites, blogs and articles. There are even some campaigns that have been developed that send people to sites where their friends can visit in order to find out more information.

It’s no secret that the old forms of marketing are being challenged by digital marketing. However, many traditional marketing methods are also beginning to utilize digital platforms. For instance, television advertisements are often shown online before being shown on television. While this may not seem like a big deal, television stations are viewing this trend very carefully. They don’t want their ads to appear on the internet before being seen by millions of people.

Online marketing and online advertising aren’t new. 

These days more people continue to turn to online platforms for their needs. However, many traditional methods are quickly discovering that online marketing provides them with opportunities that they never could have dreamed of. For example, if you own and operate a successful business, you probably realize that it takes much more than just marketing your product to get it noticed. If you use traditional methods, you will quickly discover that you are spending far too much time on advertising, creating websites and sending out press releases to media outlets that are designed to sell you and your products.

Digital marketing campaigns can be managed from a central location that provides access to various programs. In other words, you can focus your marketing efforts on a particular group of people or geographic area rather than having to manage separate campaigns for each audience. You can also test different advertisements and changes in keywords and formats to determine which ones are most effective. Rather than spending money on large ad campaigns, you can track the effectiveness of the ad copy as well as the targeting of the audience. This is very useful for businesses that want to understand which types of advertisement will generate the most sales before investing in large-scale advertising campaigns.

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