Writing quality articles, whether for fun or profit, takes time and effort. Learn to maximize your output and effectiveness by following these simple steps.
1) Plan out the articles you intend to write once a week. Do some preliminary product, keyword and article research once a week, say on a Sunday. Create a list of keywords, then create (rough draft) article titles around them. Put these in a spreadsheet with columns for days of the week. That way, you can keep track of which ones you are going to do when, day by day as you do them, and it streamlines the writing process. I also keep track of all articles by a) site, b) url/link for each article, c) basic keywords, and d) product categories for updating later – discussed in further detail below.
2) Write in article sets to speed up the process. For each topic or product you plan to write about, do some research, and then write 2-3 articles about the same product or topic rather than one very long one. The first article may be a simple product review type (let’s say, for weight loss), the second may be “Seven Tips to Staying Healthy” with references to the product, while the third might be a product testimonial or an ad placed on UsFreeAds, Craigslist, and the like. That way, you will receive more mileage per ad campaign, and it’s a better use of your time.
3) Link the articles that are similar in nature or product. Once you write and publish one of these articles to one site, do the same at different sites (or to the new article link on the same site, if all your articles are hosted at one website) for the other ones. Then, once they are published and you know the url’s (links), go back and edit the other articles, adding a few lines such as ‘for more information about:’ and provide a link to the second and/or third articles you wrote.
The Importance Of Including Links Back To Your Website
a) It helps your search engine page rankings when you link between them, making them appear in the listings faster and farther up the page. The more links between your articles, the better (without going overboard).
b) The more people read about the product or service you are promoting, the better. If you can keep them reading longer, there’s a greater chance of converting the potential customer(s) into actual sales–! Experienced salespeople know that you will rarely convert a prospect into an actual customer on the first contact. It may take as many as six or seven separate contacts – or more – with your prospect before you have ‘sold’ them, and have turned them into an actual customer. Your first step should always be to develop rapport with your prospects; selling is secondary in nature.
4) Review the articles you’ve written once a month. You’re keeping a spreadsheet, right? Well, now is the time to go through your list to see if there are any articles you’ve written in the past that can be updated or linked to other ones. Doing so refreshes the content, may increase your page rankings a bit, and help convert more prospects into sales.
5) Send traffic back to your website or blog. While you may start out writing articles without a website or blog, once you get going with your marketing efforts, you will want to drive traffic to your site. The best way to do that without paying for traffic is – you guessed it – with all those articles you’ve written! In the ‘about the author’ or comments section, or at the end of your articles (check each site’s terms of service for what they allow), always put a link back to your site. You’ll see your traffic increase by leaps and bounds, as well as your Google page rankings and conversions. If you’ve been keeping your list, this makes short work of going back and updating your articles written before your site was up and running.
6) Give your lens/articles a boost in the Search engines. Use a bookmark submission service like Onlywire.com or Socialmarker.com to increase traffic and get your articles indexed quickly.
By following these tips and tricks, you will soon see your sales increase while spending less time actually writing your articles, and the process becomes more enjoyable as well. To your success!