Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but link building remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm, along with B2B keyword research.

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc.

If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. To keep it simple you can use a link shortener that 301s such as, or if you want to spend a little more time you can set up your own site and the traffic from a certain page to your money site.

A customer relating a positive experience with a brand offers a testimonial.

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors’ performance.

Sometime you hear that SEO is dead, but no it’s not actually dead. For example, right now tweets are getting indexed. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.

Create unique, accurate page titles with citations in mind.

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan.

Higher rankings through link building lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness – people search when they’re interested or ready to perform an action.

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their user queries. There’s no getting around it.

B2B Keyword research is a vitally important aspect of your search engine optimization campaign. You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business.

Photo by visuals

The landing page’s content is often limited, and you cannot write whatever you want wherever you want. At the top of a page, create a list of links to anchor paragraphs (text, often below the fold, that viewers access from links at the top of the same page, without scrolling).

Using JavaScript can improve a user’s experience but at the same time, it can have a detrimental effect on your SERPs. Why do you need a Freelance SEO Consultant It’s also important to understand that SEO is not the only way to show up on top of search engines.

Having long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more.

Give a thought to domain authority when planning your web strategy
According to Gaz Hall, a UK SEO Consultant: “Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page.”

URL rewriting can be implemented either with ISAPI filters at the IIS Web server level, or with either HTTP modules or HTTP handlers at the ASP.NET level. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around.

Internal hosting is usually employed for systems that carry sensitive information, such as databases and filesystems. The message arrives from the sender’s e-mail address, not yours, making recipients more likely to open it.

Base your marketing decisions first and foremost on what’s best for the visitors of your site.

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Search engines optimize their results pages – especially their mobile search results pages – to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases through.

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. But it certainly can get as technical and detailed as you want to make it. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. In any case, you need to incorporate B2B keyword research in your SEO strategy.

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