7 Ways to Completely Blow Your Online Advertising Budget

people near billboards

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, … Read more

Proximity Marketing: What Is It And How Does It Work?

Imagine that you are walking down the main street in your town. As soon as you cross the Multiplex, you get an SMS informing you that you can get two tickets for the night movie screening at 50% of the price if you buy in the next 5 minutes. You might give in to the … Read more