In this article, we will look at Culture Types – What it is and how it affects us, along with Elements, Levels, and Examples. Culture is a complex concept, and it is easy to misunderstand if you don’t understand what it means to be part of a particular culture. So, let’s get to business. What […]
Category: History of Advertising: How Advertising Came To Being What It Is Now
The history of advertising counts as many centuries as the earth and human population. Advertising ha always existed, only thing that changed is its form. Evidence of advertising has been found as early as Ancient Egyptian times. It can be incredibly useful to examine the historical methods that vendors and businesses used to advertise their products and services. Traditional advertising methods are still used today and have a great influence on the concepts used in modern advertising techniques.
Nobody knows when groups of merchants first started using advertising to differentiate themselves. What makes sense and is certain is that the first forms of advertising were verbal. Sellers screamed in ancient markets to advertise their goods and services. After a while, they started using textual ques as well, such as carving on the bones, wood, animal skin and much later, paper. With the creation of the printing machine and the emergence of printing press advertising became even more popular. The fact that the world, and in particular, Europe at that time was busy exploring and discovering new trade destinations added fuel to the fire.
The history of advertising counts two major revolutions. One was the creation of the printing press and another was the digital revolution of the modern times. The industrial revolution brought us TV and radio, while the digital revolution not only improved the advertising techniques used in the radio and television but added various other forms of ads such as social media and Google ads. Now is the Golden period of advertising.