A wide variety of media and techniques are used in advertising. Traditional media may differ greatly from other forms of media used nowadays. Especially with the advent of the Internet and social media. New innovations in technology have allowed more types of advertising to be introduced into the market than ever before.
The best advertising strategy for your company will be determined by your target demographic. The most cost-effective manner to reach as many of them as possible, as many times as feasible. The advertising solution you select should also represent the appropriate atmosphere for your product or service. For example, if you know that your target market reads a specific magazine, you should place an ad in that publication.
Two main categories in which all types of advertising fall is: digital and traditional. There is also the division of commercial and non-commercial ads. The seven main types of advertising that can be further broken down into more types include: social media advertising; probably the most widely used and popular option right now; native advertising; print advertising including books, publications and print media; broadcast advertising such as television and radio ads; outdoor advertising; paid search advertising; display advertising such as billboards and banners.
The types of advertising differ among its creators and users alike and largely depend on who is the target audience. The creators aim to choose what would be the most effective form of advertising to strike the right group of individuals and grab their attention. Those individuals will form the circle of potential customers.
