Many companies use novelty items. Such as mugs, pens, notebooks and others as a way to raise brand awareness. Usually, a simple logo on any item given away for free is used by target audiences as a way to remind them of the brand. Will your buyers remember your advertisement even if they saw it? Every day, thousands of advertising bombard consumers and company owners. Making it tough to remember your marketing message. Novelty items may make your message stand out from the crowd. They can be even more effective than regular advertising with a little imagination from its creators.
You may have heard of novelty items with other names such as promotional advertising items. These are precisely PR boxes of products sent to influencers in order to promote the company’s new launches. These also many include promo codes to the services or products on they websites. The influencers can introduce them to their audiences. Novelty items can be communicated through the word of mouth to much larger groups. Rather than a bunch of individuals that actually receive them.
This is logical considering the fact that the creation of such items costs real money and distributing them to large groups would not be beneficial to companies. In any case, branded items such as mugs, pens and bags can be given to loyal employees or customers on special occasions such as anniversary events or product launch ceremonies. Such items help further establish the brand image of the company in the minds of their already existing or potential customers.
