Category: Advertising

History of advertising

Evidence of advertising has been found as early as Ancient Egyptian times. It can be incredibly useful to examine the historical methods that vendors and businesses used to advertise their products and services. Traditional advertising methods are still used today and have a great influence on the concepts used in modern advertising techniques.

Types of advertising

A wide variety of media and techniques are used in advertising. Traditional media may differ greatly from other forms of media being used nowadays, especially with the advent of the Internet and social media. New innovations in technology have allowed more types of advertising to be introduced into the market than ever before.

7 Ways to Completely Blow Your Online Advertising Budget

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back...

Charity and Telemarketing: Dialing for Dollars, Insider Secrets Exposed

What you really need to know is this: Exactly who is that person on the line calling you, and exactly how much of your money is going to the poor, neglected /abused...

Niche Marketing Secrets For Small Businesses Revealed

Niche marketing is one of the final great frontiers for small scale business men.  Small scale businesses have less chance or in fact no chance at all to compete against the giant multinationals...

Public Relations for Small Business Owners: The Complete Guide

Public relations is the professional maintenance of your small business’s public image. Done well, public relations can build trust in your business, grow your brand, and drive sales. To effectively manage your...

Telemarketing Fraud: How They Talk, How They Move

Telemarketing involves marketing using the telephone as a means to procure clients and customers.  Telemarketing fraud is a term applied to all types of actions, methods, and schemes that try to lure victims...

How To Advertise on Google: The Ultimate Step-by-Step Guide for Everyone

Have you ever run a Google search for a product, clicked through one of the first few listings, then found yourself seeing promotions for that same product or others like it for...

Types of Facebook Ads: Definitions, Cost Structure Pro Tips

There are 13 types of Facebook ads, each of which features a mixture of text, images, and multimedia. Every ad type is designed for a specific objective. These include boosting customer awareness,...

Why Niche Marketing Will Never Make You Rich and Why Building a List is the Single Most Important Thing You Can Do

Article marketing is a very easy way for anybody to generate traffic to a website or blog. There are many uses for creating articles, not just for creating traffic. Articles create a...