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Advertising is a branch of marketing communication whereby the business creates openly sponsored media with the exclusive goal of selling products or services. In other words, the promotion of services is obvious to the market, and the consumer can clearly understand the objective of an advertisement. A wide variety of media can be used in advertising, and it is a non-personal form of selling.
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The Basics of Google Ad Rank

Learn how to improve your ad ranking. If you don't understand Google Ad Rank, using Google Ads can prove futile. You invest a lot of...
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Internet Marketing for Small Businesses

We’ve been lucky enough to pick up two new contracts recently for web design services for small companies in a non-web-related industry. And, in...
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How to Create Facebook Messenger Ads in Eight Simple Steps

Facebook Messenger ads are a type of advertisement designed to start instant message-based conversations with potential customers. They are used primarily because they feel...
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How to Create Awesome Facebook Offers – Tips For Guaranteed Success

Looking to create and promote offers on Facebook, but not sure how to go about doing it? You’ve come to the right place. Keep...
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Marketing Advertising: Comparing Organic VS Functional Marketing

Marketing and advertising decisions are often made between functional or organic marketing approaches. While many companies have an overall marketing focus, there are some that...
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How to Promote New Product Releases Using Your Marketing Strategy

Use Social Media Platforms: promote new product releases with your social networking profiles on different social networking platforms.  Note that those visiting your social networking...
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7 Ways to Completely Blow Your Online Advertising Budget

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This...
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Charity and Telemarketing: Dialing for Dollars, Insider Secrets Exposed

What you really need to know about charity is this: Exactly who is that person on the line calling you, and exactly how much...
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Niche Marketing Secrets For Small Businesses Revealed

Niche marketing is one of the final great frontiers for small scale business men.  Small scale businesses have less chance or in fact no chance...
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Public Relations for Small Business Owners: The Complete Guide on PR

Public relations is the professional maintenance of your small business’s public image. Done well, public relations can build trust in your business, grow your...