Category: Learning
Unique to Humankind, is the ability to recall the past and contemplate, or analyze it. Consumers adapt their responses to different products and services based on past experiences. The consumer response is affected by the perception they had when they encountered the product in the past, and conclusions they made based on their perception. Marketers use data collected from consumer learning research to find ways to enhance consumers’ perception, to skew the response in their favor.
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