Marketing Communication

The ways a business communicates with its potential customers (the target audience/market) have a tremendous effect on the brand. It is also a very important way to drive sales. That is marketing communication. The essential and intricate aspect of a company’s marketing operations is marketing communication (MarCom). MarCom may be loosely defined as all of the communications and media you use to communicate with your target market. Advertising, direct marketing, branding, packaging, your web presence, printed materials, public relations efforts, sales presentations, sponsorships, trade show appearances, and more are all examples of MarCom.

There are two goals to marketing communication. One is to build and maintain product demand and preference. The other option is to cut the sales cycle in half. Advertising, public relations, and sales promotions are the four methods of MarCom. Advertising, being the most potent commercial communication tool, provides a wide audience reach and a high frequency of message delivery.

The first point on the list of MarCom’s importance is that it aids company management and marketing managers in developing a strategic vision for leveraging various marketing opportunities and platforms, as well as devising plans that enable the company to come up with new and innovative ways to market its offerings to customers. It allows the company to cultivate a distinct identity in the market and in the minds of customers as a brand that seeks out marketing and promotional methods that are not only strategic in nature, but also have a competitive edge in terms of communicating product and service features and attributes.


What Are The Functions Of Communication?

What are the functions of communication? Communication is the process by which humans convey meaning. It involves both listening and…

Read More »

Interactive Model Of Communication

The interactive model of communication is a way for us to understand how communication works. It recognizes that all sources…

Read More »

Examples Of Intrapersonal Communication

What are some examples of Intrapersonal communication? Intrapersonal Communication is communication that takes place between two people. In other words,…

Read More »

Nature Of Communication

The process of sharing ideas, information, views, facts, feelings, etc., among the people by way of speech, writing or behavior…

Read More »

What Is Intrapersonal Communication?

What is intrapersonal communication? It is a form of communication that is taking place within oneself. This type of communication…

Read More »

Examples Of Visual Communication

What are some of the examples of visual communication? All businesses use visual communication. You can use several different types…

Read More »

10 Ways to Add Ratings and Reviews on your Website

Think about the last purchase you made online. What was the first thing that you took into consideration? Of course,…

Read More »

Podcasts: The Next Step for Digital Marketing

Podcasts are everywhere nowadays. You can listen to podcasts about conspiracy theories, news, Dolly Parton, gaming trends, how the brain…

Read More »
Back to top button