The ways a business communicates with its potential customers (the target audience/market) have a tremendous effect on the brand. It is also a very important way to drive sales. That is marketing communication. The essential and intricate aspect of a company’s marketing operations is marketing communication (MarCom). MarCom may be loosely defined as all of the communications and media you use to communicate with your target market. Advertising, direct marketing, branding, packaging, your web presence, printed materials, public relations efforts, sales presentations, sponsorships, trade show appearances, and more are all examples of MarCom. There are two goals to marketing communication. One is to build and maintain product demand and preference. The other option is to cut the sales cycle in half. Advertising, public relations, and sales promotions are the four methods of MarCom. Advertising, being the most potent commercial communication tool, provides a wide audience reach and a high frequency of message delivery.
The first point on the list of MarCom’s importance is that it aids company management and marketing managers in developing a strategic vision for leveraging various marketing opportunities and platforms, as well as devising plans that enable the company to come up with new and innovative ways to market its offerings to customers. It allows the company to cultivate a distinct identity in the market and in the minds of customers as a brand that seeks out marketing and promotional methods that are not only strategic in nature, but also have a competitive edge in terms of communicating product and service features and attributes.
If you want your business to grow and thrive, then you certainly need to look for some powerful marketing tools. Nowadays, marketing has been growing at a surprisingly rapid pace with the enhancement of new technologies and tools. Product marketing tools come in various forms, including social media campaigns, automated email marketing campaigns, and many … Read more
What is the main difference between brick-and-mortar and eCommerce stores? Physical stores owners can communicate face-to-face with the prospects and try to convince them to purchase and or answer their queries related to products but it’s not possible in eCommerce stores. This article will explore ways to use real-time eCommerce analytics to improve communication with … Read more
For an eCommerce business owner, digital marketing tools can be a boon, automating tedious tasks and streamlining operations. Furthermore, they can help you personalize your user experience, generate insights about your audience, and thereby improve your sales. However, there are a lot of options to choose from on the market, and that can lead to … Read more
The coronavirus pandemic hit the United States in full force, sending most of the country into isolation and quarantine in order to save lives. Stay-at-home orders and restrictions forced many businesses to shutter entirely or operate in limited capacities. Reopening your business after that can certainly feel stressful. After all this time, the novel coronavirus … Read more
Podcasts are everywhere nowadays. You can listen to podcasts about conspiracy theories, news, Dolly Parton, gaming trends, how the brain works, and just about anything else. They are becoming increasingly popular as everyone from Shaquille O’Neal to Seth Meyers to Neil deGrasse Tyson seems to be starting their own podcasts. But it’s not only famous … Read more
The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is yet to be launched, following several delays and an investment by Alshaya – followed by Amazon’s acquisition of Souq and Emaar’s acquisition of Namshi this year. At the time of the … Read more
Think about the last purchase you made online. What was the first thing that you took into consideration? Of course, ratings, and reviews, right?! Today, online business has been evolving, and so, many tactics have been introduced with the demand of time. Marketing has got a new flavor by dint of the internet and has … Read more
When you have a robust customer relationship management (CRM) strategy in place you’ll have a system you can depend on to manage all your company’s relationships and interactions with customers and prospects. This is imperative for businesses who are operating in today’s digital world because it helps you improve your customer relationships. By making these … Read more
Grassroots marketing works by promoting your business to a small group and hoping that your message will spread to a larger audience. The goal is that by doing something that sparks one person’s interest, either because it’s heartfelt, intriguing, helpful or unconventional, you increase the chance that they will share the message. By thinking outside … Read more
So, you’ve finally taken the leap and started an ecommerce business—congratulations! While simply starting a business is a huge accomplishment, your work isn’t done yet. No matter how great your products or services are, your business can only be successful if people know it exists. That’s where ecommerce marketing comes in. What Is Ecommerce Marketing, … Read more