Category: Marketing Communication

10 Best Practices for the Best Results From Your Lead Generation Campaigns

Technology plays a great role in today’s generation. As you probably already know, it has changed a lot in past years and due to this, there were changes seen in methods used...

Understanding the Difference Between Sales Automation vs. Marketing Automation

Email marketing has been the number one sales and marketing channel for many years and with good reason—it works. In fact, we’ve seen email studies reporting the return on investment in email...

A Business Owner’s Guide to Fully Understanding SEO Strategy

As a business owner, it’s not your job to be an SEO expert. You already have a massive list of things to execute and understand. So you’re not expected to know how...

Marketing Systems – Defining and Implementing a Marketing System

A marketing system is any pattern enabling many business players to provide and respond to the marketplace: helping sellers and buyers interact, make deals, and establish relationships. It includes the marketing of...

What You Must Know About Vertical Marketing Systems

If you own or work in the marketing industry, you probably have heard the term "marketing system." But how do you know what one you need? Is there a clear answer as...

Online Marketing Vs. Traditional Marketing – Which Is the Best Approach?

It is one of the most critical debates in all of online marketing. On one side, you have the optimists who see digital marketing as the future of online marketing and marketing...

Strategies to Build New Customer Relationships

A product marketing strategy is crucial to the success of any new product.  Before you launch a new product you must first have a plan of action. This will be a solid foundation...

Avoid Making This Common Mistake That Many Marketers Make With Their Content Strategy

What does situational marketing do to keep your company front and center among consumers, even in the worst of economic times? The ins and outs of situational marketing. The last thing that...