Category: Marketing Strategies

Five Green Marketing Mistakes

The green revolution has allowed businesses to reinvent themselves, uncover opportunities, expand potential and give new life to old marketing campaigns. According to environmental marketing firms, the average number of...

How to Combat a Sagging Marketing Campaign

If you've recently suffered a sudden decrease in sales (or haven't been doing nearly as well as you'd hoped) you may need to change your marketing strategy. 

What Does Acting and a Successful Direct Marketing Campaign Have in Common?

Notice all the great actors. They all have a certain quality about them. They all know exactly when to deliver that next line. You may be the most talented actor...

The Best Marketing Gimmick, it Works, Even in the Recession

All around us there is doom and gloom. People are getting laid off, and confidence is in shambles. We aren't meeting sales and performance targets.  Consider...

The Marketing Magic of Booklets

Booklets are an inexpensive marketing tool that bring positive results in the areas of growth and profit. When properly used, these valuable little gems can create customer loyalty, top...

How to Build a Successful Network Marketing Business

How to start network marketing? How would you like to have 1,000 personally sponsored by you on your front-line. Go to a site that offers guarantee sigh-us and you can...

Is Your Book a Memoir or Fiction? How to Make a Marketing Decision on the Story of Your Life

Writing a memoir might be considered a waste of time by some amateur writers if they aren't all that well known. That's going to depend on what the writer's philosophy...

How Direct Mail and Telemarketing Differ from General Advertising

In many ways, direct marketing works backwards to conventional advertising. It's like learning to type by the "hunt and peck" system, unlearning that, and learning the touch system.