Category: Marketing Strategies

Build Different Things – Why You’re Not Done When Your Website is Responsive

There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all...

Factors To Consider When Setting Up Your Direct Distribution Channel

For a successful direct sales business, the distributor must be able to devise a comprehensive plan that will help him attain his goals.  One way of...

Marketing Questions – Why is the Retail Channel So Popular?

With retail sales at near all time highs, many wonder if the channel is capable of sustaining such lofty levels of success.  The answer to that...

How To Implement A Product Marketing Strategy

A product marketing strategy is critical to your company's long term survival.  A product marketing strategy prepares you to allocate finite resources to your new product, assess...

A Guide To Market Segmentation For Small Business Owners

When first starting your business, you may not have much of a marketing strategy. Your approach is probably nothing more than mass marketing, where you produce general promotions and put...

27 Best Guerrilla Marketing Ideas from the Pros

Guerrilla marketing uses unconventional and lower-cost tactics to gain maximum exposure. It’s particularly effective for businesses with smaller budgets because it generates a lot of attention for a minimal cost,...

The Five Levels of Content Marketing in the Fashion Industry

Fashion companies tend to be traditional, protective of their brand and operating in a climate that’s flooded with content. This doesn’t create a very promising environment for content marketing. But...

8 Tips for a Successful Automated Marketing Campaign

Marketing automation has become a staple of digital marketing in the past few years, and the reason for it is not surprising. Automated marketing campaigns accomplish several different goals: they’re...