Category: Pricing Strategies: How to Correctly Price the Product
The price at which a product is sold is inherently important; and marketing managers must carefully consider different pricing strategies to decide on a suitable price so as to drive revenue. One of the most crucial parts of any marketing plan is product pricing. The following five price techniques are typical of pricing strategies:
Simply calculate your expenses and apply a mark-up to arrive at cost-plus pricing. Setting a price based on what the competitor charges is known as competitive pricing. Setting a price based on how much the client feels what you’re selling is worth is known as value-based pricing. Setting a high price and then decreasing it when the market changes is known as price skimming. Setting a low price to join a competitive market and then boosting it later is known as penetration pricing.
Entrepreneurs seeking to identify a value-based price and develop pricing strategy should consider the following recommendations from experts:
Choose a product that is similar to yours and learn how much the consumer pays for it. Make a list of all the ways your product differs from the competition. To come up with a prospective pricing, put a financial value on all of these distinctions, add everything that is great about your product, and deduct anything that is unfavorable. Ascertain that the customer’s value exceeds your costs. Demonstrate to them why the pricing is reasonable, including conversing with them. If a market already exists, the present price range will inform you about the customers’ pricing expectations.
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