Business Strategies: Smart Companies Go-To-Market, Creating Value and Generating Growth

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As there are just so many different kinds of businesses out there, business strategies are always constantly changing and while we will discuss some of the more common ones below, there really is no one-size-fit-all strategy that can be applied to any given industry. The key thing to remember is that if it works in … Read more

How to Use Offline Marketing to Increase Traffic to Your Sites

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While Online marketing is the more popular method used nowadays, there are still many traditional offline marketing techniques that can boost your internet marketing efforts. If you are into online marketing, you should use any available marketing technique to boost your sales.  The Internet is full of every kind of information and business. If you … Read more

Is Email Marketing Etiquette Really Important?

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To have a successful email marketing campaign, you want your messages received with a positive impression.  This could mean the difference between having your email read or deleted without a second or even, a first thought. You certainly don’t want to offend anyone and you want to make reading your emails as pleasant and enjoyable … Read more

What Is Positioning In Marketing?

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In today’s market, it is inevitable to find more than a few competitors in the market with similar products and services. Naturally, this increases competition, but it also creates a new problem for businesses from a marketing perspective. Consumers decide which products to purchase based on their perception, so marketing specialists need to find ways … Read more