Category: Market Targeting

Benefits of Marketing to FSBO (For Sale by Owner) Clients in Real Estate

There is quite a bit of literature published about how a real estate agent can help an FSBO (For Sale By Owner) client, but not very much about how FSBO sellers can...

How to Use Offline Marketing to Increase Traffic to Your Sites

If you are into online marketing, you should use any available marketing technique to boost your sales.  The Internet is full of every kind of information and business. If you lag behind in...

Is Email Marketing Etiquette Really Important?

To have a successful email marketing campaign, you want your messages received with a positive impression.  This could mean the difference between having your email read or deleted without a second or even,...

Firms Use Differentiated Targeting Strategy Because It Is Highly Effective

We’ve already discussed Segmentation as a part of the STP process. The second step is targeting. It is an indispensable part of marketing because identifying and targeting a specific audience dramatically improves...

Developing A Marketing Concept

Marketing your business is a crucial part of being successful. In this article, we will explore why marketing principles are important and what they can do for your business. There is a...

How To Identify Your Target Audience

If you are launching a new product, service, or adding new content, you should first ensure your target audience is going to benefit from it. Finding the target audience for your brand...