Category: Basics & Concepts

Marketing Mix Execution: How To Execute The Marketing Mix After Planning and Research

Marketing refers to various activities that a business undertakes to advertise the sale or purchasing of a particular product, service, or item. It can be defined as the process by which an...

Clarifying How Does the American Marketing Association Define Marketing

Marketing is the science of identifying, anticipating, and satisfying customer requirements. It includes the process of creating a new product, realizing its uniqueness, marketing it, selling it, and maintaining customer loyalty. If...

What Is the Difference Between Sales and Marketing?

The sales and marketing divisions within a company can be viewed as the fraternal twins of the business world. They share the same corporate parents, fight over who gets the upper hand,...

Marketing Careers

What Is Marketing And What Are The Job Opportunities Within The Field Marketing is defined as "the process of creating and distributing information about a product or service to generate sales". For most...

Digital Marketing Job Titles – What Do They Mean?

Marketing Transformation is all about understanding how people think. It is marketing's most important principle: customers are always right, but marketers must also understand why people do not buy what they do....

4 Ps of Marketing That Will Not Go Away – Market Research

The term marketing can mean different things to different people. In business, marketing is defined as the process by which a firm sells its products or services to customers. Marketing is an...

Societal Marketing Concept

The societal marketing concept is one of the five major marketing concepts. It differs greatly from social media marketing. It is a combination of two principles: the welfare of society and the...