The geographical location or placing products in which the firm sells its products and offers its services is referred to as place in the marketing mix. It is considered that one of the most significant aspects of marketing strategy is location. The location where you offer your items is crucial since it must attract your target clientele. It’s pointless to offer things to individuals who aren’t interested in what you’re selling. As a result, a company should position and distribute its goods in a readily accessible location for possible buyers/customers. Placing products that consumers seek out and consume a product is an important aspect of marketing. Different places affect the consumers’ perception of the product. When a corporation makes location selections, it’s attempting to figure out where they should sell a product and how to get it to the market. Business leaders’ ultimate objective is to bring their items in front of the customers who are most likely to buy them. This can relate to placing a product in certain stores, but it can also refer to placing a product on a specific store’s display. In certain circumstances, product placement can refer to the act of inserting a product on television broadcasts, films, or online sites in order to draw attention to it. Companies typically demand that their items be prioritized in a store’s planogram. This means that their items should be displayed such that they are at eye level for customers entering the business. Now that everything is moving to digital platforms, it’s more important than ever for businesses to get on board and embrace digital marketing. As a result, in certain situations, placement may also refer to the act of inserting a product in television broadcasts, films, or online pages in order to draw attention to it.