Category: Direct Marketing

Steps to Direct Mail Marketing Success

Marketers have traditionally used radio, print, and television as a means to get their advertising to customers. Many have recently turned towards direct mail marketing to get more responses from their target...

Telemarketing Nightmares

Telemarketing is a method used by many companies to reach a large number of people by directly marketing to them. However, telemarketing workers will tell you that there is nothing glamorous about...

Why Perception Is More Important in Direct Marketing

See, feel, and touch applies to purchases, repurchases, and returns. In direct marketing, eliminating the wrong perceptions is the first step-creating positive new perceptions is the second step. What are some of these...

How to Get Rid of a Telemarketing or Unwanted Phone Calls Nicely and Quickly

Telemarketers and their calls can be troublesome especially when you are in the middle of something. These unwanted calls are part of their work and getting rude with them doesn't make their...

How Do You Know Your Home Based Telemarketing Services is Doing Its Job?

Telemarketing companies have now embarked on the trend of hiring home-based appointment setter. Debates on the advantages and disadvantages of this unique approach have been discussed here and there. But the most practical question...

Free Resources To Market Your Company

Starting up a business in today's challenging economy can be a daunting task. You might have a good idea, a great product, and just enough capital to get you started, but if...

What Does Acting and a Successful Direct Marketing Campaign Have in Common?

Notice all the great actors. They all have a certain quality about them. They all know exactly when to deliver that next line. You may be the most talented actor in the...

How Direct Mail and Telemarketing Differ from General Advertising

In many ways, direct marketing works backwards to conventional advertising. It's like learning to type by the "hunt and peck" system, unlearning that, and learning the touch system.  Let's look at some of...