Creating a Hashtag for Marketing

Hashtags have more or less invaded pop culture in the last couple of years, after a longer amount of years attempting to be understood by the masses. While the “#” symbol goes back to the days when it was known as a pound sign on phones, most of us didn’t even know it as a hashtag until well into the late 2000s. It was then when Twitter users decided to make the term ubiquitous. Since then, we’ve seen it grow into a great business tool to help us search for specific conversations as well as for marketing use. But is there trouble ahead for the hashtag after being used virtually everywhere? Before analyzing the future, you should learn the best ways for creating a hashtag that resonates and doesn’t get lost in the shuffle. It’s the overuse of hashtags that could play a part in their success far off in the future.

Creating a Unique Hashtag

Your first step before creating a unique hashtag representing your business is to check to see if it’s already being used. You can do that simply enough by conducting a search on Twitter and see if similar ones are already being used. You’re better off tweaking yours if you find one or more that are similar. While it’s allowable to use more than one hashtag, there may be confusion when it’s being used for something else you don’t want to be connected to.

One way around this is to use the name of your business when creating a hashtag, despite giving you a possible creative challenge.

Hashtag Titles and Length

Even some businesses may have titles that are similar to other hashtags out there. While you should check to make sure, you also have to consider the length of your business title. Is it short enough where you can create a memorable hashtag people will remember? If your title is overly long, the chances are lessened of it being used often.

If you can, shorten any hashtag using your business title. Use abbreviations or just one word that can best represent who you are. Even a short catchphrase you might use in commercials or ads can be used to help people remember it and use it often.

Most of all, don’t overuse your hashtag when interacting on Twitter. Overuse can look like you’re trying too hard to promote. Plus, keep an even balance on how many times you use it, and only when you’re doing a tweet that refers to your business. When partaking in social media, you shouldn’t be talking about your business every minute anyway if you want to nurture friendships.

The Future Use of the Hashtag: Social Media Business Plans

If you have to foresee any danger to the hashtag in the future, it’s in the overuse of them to a point where every phrase or word collides with one another. Much like area codes, there are only so many combinations of words until they all get used up. Someday, it could be a cacophonous pattern of everyone trying to get their hashtag seen above the dozen others that are identical or similar.

This could create confusion without allowing more random characters or even graphics (like emojis) when creating a hashtag. Despite that possible scenario, hashtags are still likely going to be around for decades to come and used in other contexts, like email or general networking.

Leave a Comment