Digital marketing is an integral part of traditional marketing, which uses conventional techniques, such as print, television and radio, to advertise products and services. Today, many businesses are turning to digital marketing because it is more convenient and cost-effective than the traditional marketing methods. In the past, a business would have to rely on conventional methods of advertising, such as television, radio and print media, to be successful in the marketplace. With digital marketing, a business will be able to reach more potential customers at any time of the day. This type of marketing is ideal for businesses that need a broad reach or a wide variety of consumers.
One example of using digital marketing techniques is Facebook.
By taking advantage of popular social networking sites such as Facebook, a business can create an account, called a fan page, where they can connect with existing and potential clients. By creating relevant content for their fans to view, businesses will gain the opportunity to communicate with their target market effectively and attract new customers.
Another example of digital marketing strategies is affiliate marketing.
Affiliate marketing involves using a business’s web presence to drive customers to another website, which can be purchased for a fee and then paid per click or sale. Some popular examples of affiliate marketing programs include ClickBank and Commission Junction, which provides merchants with affiliates who sell products or services on their behalf. Affiliates are responsible for driving potential customers to the merchant’s website and keeping track of what the customer buys. The merchant pays the affiliate a commission for each sale. The commission can be high – as much as 75% of the selling price – depending on the product and service provided by the affiliate.
Google AdWords is another digital marketing technique that is used to attract customers and increase revenue.
AdWords is a pay-per-click advertising program that enables advertisers to create specific ads based on keywords that people enter into the search engines. The ads can be very targeted and will only appear when someone searches for a keyword related to the product or service being offered. This provides a much more efficient method of reaching potential buyers than traditional marketing methods. Because it is pay-per-click, advertisers can determine their maximum budget, and the system is completely controlled by the advertiser.
Other digital marketing options include affiliate marketing, text message marketing, video marketing, online surveys and focus groups. Most digital marketers have found these options to be quite helpful, especially when they have exhausted their list and need a way to generate new leads. These options can also be quite time consuming, but not requiring a large investment to implement.
With all the options available for digital marketers, it is not surprising that many choose to stick with traditional marketing campaigns instead.
However, with the advances in digital technology, more people are opting to do their advertising online. In fact, digital marketing experts predict that this trend will continue to grow and will eventually replace the traditional advertising methods that most companies use.
As an example of how digital marketing has evolved over the years, digital marketing has spread into other areas, including the world of television advertising. TV ads are now being viewed through electronic devices such as laptops, cellular phones and even PDA’s. Mobile phone users have also experienced the ability to access programs and watch television content through their cell phones. Another new area of digital marketing that has expanded into the offline marketing scene is in the realm of billboards. Digital billboards are advertising pieces that can be seen around the city. These signs are often placed in high-traffic areas, such as high-end stores or restaurants. However, digital billboards can also be placed in locations where no one walks or cycles by. This type of advertising is especially useful because people who do not walk or cycle to work or school still want to be seen.