Driving Sales with Shopify: How to Use Pinterest Ads?

Pinterest is a popular social media platform with a massive audience. According to Statista, as of early 2018, Pinterest had more than 2 billion monthly active users. And that’s not counting the number of people who use it on a daily basis. Given its popularity, Pinterest has become a popular advertising platform for businesses of all sizes. Pinterest ads are one of the easiest types of ads to get going, and they’re incredibly effective for driving traffic to your Shopify store. The good news is that Pinterest offers different ad sizes, so you have a lot of flexibility here. In this blog post, we will explore how to drive sales with Pinterest ads and how you can use them to improve your marketing strategy.

How to Use Pinterest Ads?

There are different ways you can use Pinterest ads to drive sales. Pinterest is a great platform to promote your products and drive traffic to your Shopify store. You can target people based on interests, demographics, and even purchasing history.

  • To get started, create a Pinterest ad account and then create boards for your products or categories. Make sure to add images and descriptions so potential customers can understand what you’re selling. You can also customize your ads by targeting people based on location, age, and other factors.
  • Once you have a board set up, start adding pins that highlight the features of your products or show how they can be used. For example, consider pinning recipes for candle making or ideas for using candles in decorating projects if you sell candles.
  • You can also run Pinterest ads with promoted pins. These pins are highlighted with an orange border and are served as ads when someone clicks on them. They’re a great way to increase traffic to your store without having to pay extra fees.

How To Get The Most Out Of Pinterest Ads?

shopify pinterest ads

Pinterest ads are a great way to reach and engage your target audience. Here’s how to get the most out of Pinterest ads:

Choose a good ad template

There are a lot of templates to choose from, so it can take time to decide which one is right for you. If you want more control over your ad, use a custom template. Otherwise, use one of the templates available on Pinterest’s website.

Be consistent

Make sure all of your pins match in theme and style. This will help create a cohesive look and feel for your account and make it easier for people to find your pins.

Use images that are relevant to your product or service

This is especially important if you’re targeting specific demographics with your ads (for example, women who shop at home). Use images representing what people expect to see when browsing Pinterest for products like this.

Test different pins before you launch an ad campaign

This will help you find the most effective pins to reach your target audience and drive sales.”

The Three Essential Components Of Pinterest Ads

Pinterest ads for Shopify are an excellent way to drive sales on Shopify. Here are three essential components to consider when creating Pinterest ads:


Use hashtags in your ads to help people find them across different platforms. For example, use #shopifydesigns for design-focused pins or #shopping for shopping-related pins.


Make sure your images are high-quality and eye-catching. Use images that show off your product or service in a creative way.


Include curing elements (such as buttons) in your ads to get users interested in clicking through to see more.

Pinterest Ads for E-commerce, How to set up your Pinterest Shopping ads

Pinterest is a great way to promote your e-commerce business. Not only does it have a large following, but Pinterest ads are also highly effective. This article will show you how to set up your Pinterest shopping ads and how they can help drive sales.

  • First, you need to create an ad campaign on Pinterest. This will allow you to manage all of your ads in one place. 
  • Next, you’ll need to decide which products you want to advertise. You can target users by age, interests, or location. Once you’ve selected your products, you’ll need to create your ad campaign’s targeting criteria. This will determine which users see your ad and what kind of ad they see it in.
  • You’ll need to set up budgeting and scheduling parameters to get started with your ads. You can also choose whether or not you want Pinterest to serve as your store’s primary source of traffic or if you would like Amazon or Google Shopping ads served alongside it. 

If you’d like more information on setting up Shopify marketing campaigns specifically for Pinterest Ads, please check out our blog post: How To Use Shopify Marketing To Drive Traffic To Your E-commerce Store Via Pinterest Ads.

Why Pinterest Is A Great Marketing Tool For Shopify?

Pinterest is a great marketing tool for Shopify Pinterest because it allows you to promote your products and services to a large audience quickly and easily. When using Pinterest ads, you can target people who are likely to be interested in what you have to offer, and you can create dynamic ads that change based on the activity within your account. 

Additionally, Pinterest ads are effective because they allow you to track results over time, which lets you see which campaigns are working best and make adjustments as needed.

How To Drive Sales With An Up-To-Date And Optimized Shopify Store?

If you’re looking to drive more sales through your Shopify store, there are a few things you can do to optimize it for conversion. Effective Pinterest advertising is one of the most effective ways to drive sales.

Pinterest is a visual microblogging platform that allows you to share hyperlinks to images with your followers. Optimizing your Shopify store for Pinterest ads can improve your chances of attracting new customers and driving more sales.

First, ensure you have an active Pinterest account and an updated design for your Shopify store. Once you have those items set up, follow these steps to start driving sales through Pinterest ads:

1) Pin relevant products from your Shopify catalogon your Pinterest page. This will help potential customers see products they may be interested in purchasing from your store.

2) Use keywords in all of the pins you share on Pinterest. This will help search engines find them more easily and boost click-through rates (CTRs). For example, if you sell exercise equipment, include keywords like “gym,” “weights,” or “fitness” in all of the pins you post about exercise equipment.

3) Create visually appealing ads that appeal to users’ different interests and motivate them to click through to learn more about the product. For example, create an ad featuring a workout routine using your product. Or create an ad that uses humor to convince people to buy the product.


Using Shopify ads to drive sales is a great way to reach your target audience. With Pinterest, you can easily create engaging and attention-grabbing ads that will encourage people to purchase your product.

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