What is Digital Marketing and How Do Trends Affect It?
Digital marketing is an evolving world where existing trends give way to new ones in an ongoing cycle.
The digital marketing trends are fast-paced and evident across all aspects– be it SEO, SMO, PPC, content marketing or something else.
The big players, read Google, Facebook, and others, constantly change algorithms, and when they do so, the global digital marketing industry goes hysteric.
This frenzy has a rational foundation to it, as the marketers have to put up some serious effort to stay on top of the emerging digital marketing trends. Any lethargy on their part will lead to the loss of customer trust and market share.
As any Digital Marketer will attest to, a similar effect is generated when a new marketing tool or technology hits the market. If you think your organization is immune to the emerging trends in internet marketing, it’s time to broaden your horizons.
These digital marketing trends are as relevant for you as for the digital marketer, irrespective of the size, specialization or standing of your organization.
Neglecting these trends means turning your back on new opportunities, falling behind the competition and restricting your growth prospects. As the adage goes, information is the power, and we are providing you an opportunity to put it to practical use.
The modern-day marketing agency is getting more mindful of the personalization of marketing materials than ever before.
The reason being, personalized content attracts customer attention.
There are stats to back this trend; as per a market study.
Individualized email communications perk up click-through rates by over 15%, while conversions get a healthy boost of around 10%.
The trend also spurred the growth of email automation, and we presently have an extensive range of platforms contributing to personalization in scale and capacity.
The automation platforms stay significant for two simple reasons.
- One, the platforms enable businesses to tailor email content while keeping the tone and messages streamlined and sharp.
- Two, they help identify the receiver’s behavior and send messages across accordingly.
This ability comes from the monitoring of the individual’s interests, recent activities and behavioral traits that he/she exhibits on the internet knowingly or unknowingly.
The effort translates into better lead generation and higher conversions – the two prime objectives of digital marketing.
Though the concept of artificial intelligence has been around for a while, it will gain traction in the coming future.
Even digital marketing, which conventionally stayed off-limits for AI, will give in to it more readily.
Some of the best-known names in the tech world – Google, Apple, Facebook, and Amazon – are pouring in monies to create artificial intelligence with pre-emptive capabilities.
Putting it simply, the AI will preempt the client’s needs before even he/she would express them.
It may sound unreal but you cannot discount the imagination and skills of tech guys.
After all, they have a knack of taking us by surprise with their path-breaking inventions.
The digital marketing industry has been hooked to video for quite some time and the romance does not seem to wane of any sooner.
In fact, about 52% of marketers consider video as the most viable marketing tool to drive in ROI.
The liking that the industry has for videos is not driven by emotion; rather, there is a rational foundation to it.
A video is the most engaging way to send messages across, and entice buyers into investing in a particular brand.
As apparent as it is, every Digital marketing agency is counting on videos to create marketing campaigns for the millennial audience that despises reading online adverts since the process involves time and effort.
However, pre-recorded videos are paving way for live streams because they bring in real-time engagement, which furthers their popularity among marketers and audiences alike.
E-commerce Security Improve Conversion
Nowadays, eCommerce is one of the most trending business in the online world. A visitor can buy almost anything from an online store.
To do this, sometimes the user needs to share their details with an eCommerce site such as email, password, credit card and CVV number.
E-commerce store creates subdomains to manage their store more effectively and register.example.com, login.example.com, and payment.example.com are the most common subdomains found in the eCommerce store.
Wildcard SSL Certificate is the best option for these sites because Wildcard Cert secures unlimited subdomain under a single website.
Website security (HTTPS) build strong customer trust and improve website search engine ranking.
The Big Data:
Data is essentially a collection of facts and figures that need to be analyzed to gain insight into the behavior of the target audience and tailor experiences accordingly.
The big data has always been a big deal for modern-day businesses keen on staying competitive.
However, the trend is slated to grow further as even an average internet marketing agency is relying on big data to spur its growth prospects in the long run.
Ironically, a large number of organizations still fail to make sense of big data.
They are investing in data tools but neglect the intelligence that can help them analyze data to their advantage.
Progressive laws like General Data Protection Regulation (GDPR) will be instrumental in helping marketers to make the most of the data.
The concept of Influencer marketing is here to stay.
In this arrangement, you are paying influencers, who can be bloggers, online jockeys, celebs, or social media stars, to create brand awareness among the target audience.
These influencers do what they are good at – engage a sizeable audience and guide their purchasing decisions in a subtle yet effective fashion.
Much like other marketing tools like video and data, influencer marketing has been there but grossly underutilized.
The current year can be the tipping point for influencer marketing as the benefits are becoming increasingly visible and profound.
Any offline or online marketing agency will testify, the modern-day consumers base their purchasing decisions on ‘opinions’ or ‘feedback’ posted online.
For them, these posts are not sponsored but based on actual experiences.
This leads to influencer marketing ensuring 10 times more ROI than other popular media.
Virtual reality is an epoch-making technology set to take the internet marketing industry by the storm.
The trend gains consistent clout with social media incorporating VR and AR into their algorithms to deliver an immersive user experience.
While Facebook features 360-video publishing, Snapchat is up with BITMOJI, which is a 3 D lens filter projecting a customized animated image of the user in the virtual world.
As other social media platforms are following suit, you can expect more such innovation to rev up your user experience.