A full SEO and content overhaul turned a stagnant blog into the brand's top revenue channel in 9 months.
+286%
Organic revenue in 9 months
3.1x
Organic sessions
-31%
Published post count, while traffic grew
The challenge
Northwind had a 340-post blog that hadn't moved the needle in over two years. Organic traffic was flat, most posts were thin or outdated, and the handful of pages driving real revenue were buried behind dozens of ones that weren't. Their previous agency kept publishing more without ever asking whether what was already live was working.
Our approach
Pruned and consolidated over 100 underperforming posts, redirecting link equity into the pages worth keeping
Rebuilt the site's information architecture around 8 pillar categories instead of scattered one-off topics
Restaffed content production with writers who'd actually worked in the outdoor retail space
Rebuilt internal linking so the blog funneled directly into product and category pages
“Unlimited Marketing rebuilt our entire acquisition funnel in a quarter. We finally have a marketing partner that thinks in revenue, not just impressions.”
Dana Whitfield · VP Marketing, Northwind Outdoor
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