Ethics in Marketing: Landing Your Dream Job While Maintaining Your Morals

If there is one thing a person can count on, besides death and taxes, it is the certainty that at some point in their professional career they will be faced with a decision that has lasting moral consequences. Ethics in marketing deals with the same issues. 

This decision will have a permanent effect on the remainder of that person’s life, and although they may be the only person to ever know about their choice, the moral and ethical side-effects will permeate their character for as long as they live. So how do people deal with such situations? Although there are many different outcomes to the same dilemma of ethics in marketing, I will show insight into just one of those possibilities.

One of the greatest concerns of most college students is acquiring their first job after they graduate. But what would these individuals do if offered a well paying job in their chosen field? 

They would most likely accept it. But what if, however, accepting that job meant breaking certain moral or ethical codes? Although not illegal, these ethical issues could cause real problems for the individual. Ethics in marketing should take the individual into account. 

It would be professionally inappropriate for you to use your marketing knowledge to sell products.

If you were offered a marketing position with a cigarette manufacturer, and were faced with this type of dilemma, you may have been inclined to turn down such a position. Imagine the reason is because you may have felt that by accepting such a position you would be sacrificing my morals and ethics in a selfish act to benefit myself. You may feel that smoking has a negative effect on those who smoke and the people around them.

It would be inappropriate for you to contribute to this waste of resources and manpower.

On top of that, the medical problems caused by smoking cause a huge strain on the national health care system. Health insurance companies spend untold amounts of money each year treating these medical conditions. Although there is more information on the negatives of smoking available now than ever before, it would be wrong of you to try to work against the efforts of those who have dedicated their lives to educating and informing others about the dangerous side effects of this deadly habit.

The image these companies have in the public eye would be transposed onto your reputation as a professional.

Another reason for you to not take the position is that there is such a negative stigma surrounding tobacco companies. With all the negative press caused by government regulations, anti-smoking campaigns, and lawsuits it would not be beneficial to your career to be associated with such an organization. The ethics in marketing guidelines would recommend you stay away.

Despite the fact that tobacco companies are limited by the government as to the venues they can use to promote their products, they still do enough damage to the American public. If tobacco companies want to promote and distribute their products they will do it without your help.

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