What are product distribution strategies?
How are they used in the manufacturing and retailing industries? Why should companies even consider these strategies?
These are questions that many people often ask when they are considering launching a new product, but there is a lot that goes into developing an effective distribution strategy that will bring the product to the market.
First of all, consider product quality.
While a company can easily improve upon its products with expensive R&D, a distribution channel must first evaluate the nature of its product. Quality control begins with the assessment of raw materials and the current process for producing them. In addition, some companies have unique packaging requirements that must be addressed before moving forward.
Next, determine your target market.
Who will benefit from your product distribution? Are you trying to reach a small group of specialists who use your product everyday, or do you want to target the entire population of consumers who could benefit from your product? Finally, determine your company’s distribution channels and timing. This is a critical part of determining the success of your product distribution strategies.
Distribution channels can either come from within your company (direct production) or out of it (wholesale distribution).
Wholesale distribution channels allow you to sell directly to the public by stocking your product on consignment, rather than holding a physical inventory. Direct production, on the other hand, means that you manufacture your own product and then handle the distribution of it through a distribution center. These channels can be more profitable, depending on the nature of your product and your target market, but they are also much more expensive to implement and maintain than wholesale distribution. Therefore, you should weigh the pros and cons of both before proceeding.
After product development and a thorough analysis of your target market and a determination of the distribution channels that will work best for you, the next step involves pricing.
It is essential that you set your product price well below potential revenue in order to maximize profit while minimizing your expenses at the same time. Most companies overlook this important aspect, but ignoring it can cost you money in the long run. A product distribution strategy that does not correctly price its products will result in wasted resources and financial losses.
Once you have set your product price and established a distribution channel you feel will work best for your product, the next step is to choose the distribution channel.
There are several different types of distribution: home delivery, direct mail, telemarketing, and online store. Each type of channel has its strengths and weaknesses, so you will need to research each one to determine which one will best meet your product’s needs. For example, home delivery services can be incredibly cheap but deliver lousy customer service, and stores can be pricey but offer great customer service. The key is to find a distribution channel that best meets your overall distribution requirements.
Once you have selected distribution channels that will work for your product, the next step is to develop a marketing plan to promote your product.
This will include print, web, and other advertising methods. While advertising can be effective, having a good plan in place before you distribute your product will ensure maximum exposure. If you are unable to afford an expensive marketing campaign, consider outsourcing it to a company that specializes in product promotion. They will handle all aspects of planning, execution, and monitoring, ensuring that your product reaches your target audience.
After all of your product distribution strategies are in place, your next steps will be to promote your product.
If you are using an Internet company to handle this part of the process, make sure that they provide tools for keyword research and optimization to ensure that your products are discovered in relevant locations. You should also learn about search engine optimization (SEO) techniques to make your website appear high on search engine results pages. The more traffic your website receives, the better chance that someone will want to buy your product. A quality product promotion plan will ensure that you maximize your company’s profitability while providing a successful distribution channel.