For a successful direct sales business, the distributor must be able to devise a comprehensive plan that will help him attain his goals.
One way of ensuring that all goals and objectives are met is by choosing the distribution channel carefully. A proper distribution management system must be in place to ensure that the right type of products get to the market and that the right people are sent to the right places. This involves the planning, development and the implementation of a comprehensive marketing strategy.
The distribution channels that are chosen should have the following characteristics:
- They should enable the manufacturer to maintain control over the distribution process;
- They should allow the manufacturer to determine the price and the terms and conditions for delivering the products;
- They should enable the manufacturer to control the quality and the packaging of the products.
- Ideally, distribution channels should offer all these features and should also offer the guarantee that the products will reach the consumers.
The market is huge and the competition among manufacturers is intense.
This is why it is advisable to choose the distribution channel carefully, taking into consideration not only the cost and the quality of the products but also the reputation of the company distributing them. When manufacturers rely on a single distribution channel, they have to accept any terms and conditions being offered by that distribution channel and there is a high risk of accepting bad terms and conditions or paying too little. It is advisable to use at least three channels in order to improve competition among companies and to increase the number of products available to the customers.
There are many factors that should be considered when choosing the distribution channel.
Some of these factors are the nature of the products and services to be distributed, the size of the distribution channel and the company’s experience in the field. The quality of the services and the products should be above average, so as to be taken seriously by the customers. This would make them more inclined to buy your products and use them. The size of the distribution channel should also be appropriate according to the nature of your business and the product.
One of the best ways of determining the distribution channel is by using the consumer habits.
This is the best indicator of whether your company’s products and services will be successful. Through surveys, you will get to know what types of products are searched for most frequently by the customers. The distribution channels that are chosen should therefore be those products that get the highest consumer demand. One of the best things about this is that it will help you find the distribution channel that is most suitable for you.
The second thing that you need to keep in mind is the product distribution process.
The product must be manufactured in such a way that it will reach the customers. This means that the manufacturing process of the product should be efficient enough to make it easy for the distribution channel to deliver the product safely. It is therefore important to choose the distribution method that will ensure the safety of the goods while it is being delivered to the customers. Some companies distribute their products through the use of roads, while others distribute through the use of trucks. Depending on the efficiency of the distribution process, it will also determine whether you will have a higher profit margin.
On the other hand, the quality of the goods that you will be distributing also plays an important role.
You can determine the quality of these products by analyzing the behavior of the customers who purchased them. These customers will provide feedback regarding the products that they have bought. Based on these feedbacks, you will be able to determine the quality of the products that you will be distributing. If the products are not meeting the requirements of the customer, then the products must be redesigned or re-branded to meet the demands of the customer. Quality is an essential part of every business and therefore, it must be present in your products.
The last thing that you need to consider is the location of the direct distribution channel.
Depending on your budget, you can either set up your own distribution channel or look for a third-party distributor. However, if your budget is limited, then setting up your own distribution channel is considered to be the best alternative. Setting up your own distribution channel will not only give you the chance to save a lot of your resources, but also allow you to cater to the demand of your customers.
In addition to considering these factors, you should also set up the distribution channels according to the product that you will be distributing. You should distribute your products through your own distribution channel and not to the third-party distribution channels. This will ensure that your products will reach your target customers.