Choosing between functional and organic search engine optimization (SEO) has become a popular topic among web developers in recent years. Both methods have their own advantages and disadvantages.
Learning about these differences can help you decide what is best for your website.
In recent years organic search engine optimization, or SEO, has won several awards from major search engines like Google. However, many of the claims regarding organic SEO are not based on hard facts. Organic SEO relies largely on natural algorithms that search engines use to determine the relevance of different websites. Natural algorithms are far more accurate than man-made ones. This means that organic SEO will produce more traffic than any other method.
Although it is true that organic SEO will provide better results, the real test is how well your website will perform when it is search engine optimized.
Functional SEO, which is the opposite of organic SEO, relies more heavily on high quality keywords and links. Keywords play an important role in a successful campaign. If a search engine cannot find your keywords within the pages of a website it will not rank your site properly.
Natural search engine optimization is also known as white hat marketing.
White hat marketing uses ethical methods to promote a website and increase its popularity in search engines. Organic SEO relies heavily on unethical means such as paid listings in directories and search engine spamming. These practices, while still found on a small scale, are not acceptable. If these practices are discovered the companies involved could be sued and faced with severe penalties.
Functional SEO requires that you carefully analyze your competitors’ sites to see what they are doing right and wrong.
You must also study their websites to see if their content is relevant and keyword rich. In this way you can improve your own website by copying their techniques. Always make sure that your content is original and relevant to the search query. Organic SEO relies heavily on meta tags, keywords, titles, and content. While there are many different ways of marketing a business online, there are specific techniques that work better for certain types of businesses.
Organic SEO has the highest click through rates of any form of marketing.
Users searching online will generally find your site if you provide them with information relevant to their search query. Search engine optimization is the only method of marketing that you need to use in order to get a high ranking with most search engines. However, it does take time and money to get ranked highly in search engines.
One of the main arguments for organic SEO is that it is free marketing.
While advertising through paid advertisements and websites is becoming commonplace, organic search engine optimization takes a significant amount of time and money to create. Many successful marketing campaigns are built around organic SEO methods because it takes a lot of work to get your website ranked highly in the search engines. Another reason for the popularity of organic methods is that they tend to provide a higher return on investment than paying marketing campaigns.
When you are ready to launch your new website you should ask yourself whether or not you should use organic SEO or pay for a higher ranking in the search engine results pages.
It depends on many factors. If your website is new or if you have been established for some time you may want to stick with free methods. Organic SEO may be very effective for your website in the beginning, but as the months go by you will likely begin to see a decline in traffic. However, if you use PPC or other paid advertising your business can continue to grow at a steady rate, especially with the help of quality website management tools and a solid SEO strategy.