Marketing strategy is the process which allows an organization to focus its limited financial resources on the most profitable opportunities to improve sales and reach a sustainable competitive advantage in the market. Marketing Strategy is the backbone of any successful marketing program. As the name suggests, the marketing strategy encompasses all the marketing activities for an organization in such a way that the benefits derived are passed on to the customers.
It is an important area where strategic decisions are made regarding the positioning and promotion of products or services.
With the advent of the Internet, there has been a surge in the popularity of online marketing strategy as well.
With the advent of SEO strategy, it has become very easy to promote an organization’s website on the Internet. This has made it easier for organizations to reach out to a larger section of potential customers through a variety of marketing strategies. There are many companies who provide SEO services at affordable prices. However, before selecting a company for the purpose, it is necessary to make a detailed market analysis for the type of products or services offered by the company.
The major components of a marketing strategy include Search Engine Optimization (SEO) and Social Media.
The search engines play a pivotal role in the success of an organization’s marketing tactics. They provide organic traffic to websites. With the use of the right keywords, the SEO firm will be able to direct these users towards the specific pages of the website. This type of marketing strategy makes use of the most popular search engines like Google, Yahoo and Bing.
Social media also has its own share in an organization’s marketing strategy.
Social media allows users to interact with each other. The messages or posts can then be forwarded and shared by the users in a forum. This allows users to share information about their products or services. Social media also allows users to create blogs that can be used as the means of disseminating information about the business. In addition, marketing tactics through social media include creating an online community as well as engaging in various discussions on various topics.
A strategic marketing strategy is one that involves all the aspects of business activities.
Proper implementation of the strategies will allow the business owner to get maximum returns on investment. Hence, a firm needs to conduct a thorough research about the market, the targeted audience and various other factors. This enables the entrepreneur to formulate plans for the various tactics involved in the process. This strategy must focus on collecting various important data such as customer feedback, product reviews, geographical location, target markets and the competitors.
Another part of any effective marketing strategy is to ensure that the tactics used do not negatively affect the target customers.
This means that a firm should choose the tactics that will not adversely affect the target customers. Various strategies for this purpose include the use of quality articles, providing useful information on various topics, creating informative podcasts, creating content for social media etc.
Moreover, the goals of the strategic planning should be very specific.
These goals enable a firm to determine the actions that need to be carried out to reach the set objectives. For instance, if the goal is to promote the sale of holiday season items, then it is obvious that the marketing strategy should focus on this issue. Also, if the goal is to attract customers from different sections of society, then the focus needs to vary.
A good marketing strategy is one that enables a firm to get the best return on investment.
This is possible only if the planned marketing activities are carried out effectively. Thus, a firm needs to carry out extensive research in this regard before choosing the marketing strategy. It should also have a monitoring system so that any negative results can be quickly dealt with.