If you’re involved in Internet marketing, the chances are good that you have heard of bum Marketing. It’s the latest rage, and all the Internet marketing gurus are all talking about it and promoting it. But what is bum marketing, and does it actually work?
What is bum marketing?
The bum marketing method was created by investor and business mentor Travis Sago. Rumor has it that it was actually Travis’s wife who coined the term “Bum Marketing,” because she claims her husband’s concept of marketing is so easy that a bum could make money using the method.
Quite simply, bum marketing is a variation of article marketing. With article marketing, you submit articles that you have written (or someone has written for you) to websites, article directories, blogs, and electronic newsletters (ezines), for free. In return, you are able to include a resource box at the end of each article which contains a short bio about you and links back to your website.
Article marketing is an excellent method of establishing your expertise
There are several benefits to article marketing. First, you establish yourself as an expert. When people read an article, they automatically assume the author knows what they are talking about. Published articles provide Internet marketers with credibility and help them build a relationship with the reader. They are a great way of building up the reader’s perception of the writer as an authority on a given subject.
Using articles to market a product or service can help you increase the amount of traffic to your website, which will improve your search engine rank. The higher your rank in the search engines, the more traffic will be sent to your website. It’s no secret that website that rank in the top 20 listings of the search engines get the most traffic and generate the most sales. This is because people believe that the higher a website is ranked at the search engine, the more trustworthy they are.
What is differentiated marketing: targeting niche customers through your articles
Additionally, article marketing can help you generate leads for future products. When you use articles for marketing your product or service, you direct the people who are reading them to your website via the resource box included at the bottom of the article. At your website you can capture their email address by inviting them to subscribe to your newsletter. Through your newsletter, you can promote additional products to a niche group of people who are interested in what you offer. In this way, you can differentiate your marketing for different segments of a target market.
Affiliate Marketing as a form of bum marketing.
With bum marketing, you don’t need to have your own product or service. In fact, you don’t even need a website. With bum marketing, you promote products that other people have created. This is known as affiliate marketing. As an affiliate, you earn a certain percentage of each sale you generate through your marketing efforts.
You don’t have to invest a dime to get started with bum marketing, and you can profit from your bum marketing efforts almost immediately. The concept is simple — Determine what type of information people are looking for; find a product that fills the need, and tell them where they can find it.
But, how do you find out what type of products people are looking for, and where do you find those products? The key to bum marketing success is to let the people tell you what they want instead of trying to guess on your own. There are a few ways to accomplish this.
First, you can visit the New York Times website to obtain a list of keywords that people have searched for over the past 30 days. If you are interested in writing on a particular topic, you can find out what people are talking about by visiting relevant websites and discussion groups.
Tools to help you use bum marketing more effectively
If you want to check out other writers’ skills, visit a few of the ezine directories and peruse the articles posted there. If you want to take it a step further, Wordtracker is an excellent tool for helping you not only find out what keywords people are searching for but also will help you locate variations of that keyword. Wordtracker offers a one-week free trial of their program on their website. What’s nice about this program is they also offer an affiliate program, which can help you generate additional income.
Last but not least, another tool for analyzing keywords is “Ad Word Analyzer,” available at Adwordanalyzer.com. This handy piece of software lets you search for keywords and their related Google Adwords and Overture campaigns. They also offer an affiliate program to further expand your profit potential.
One of the fastest and most efficient ways to establish yourself as an expert and drive targeted traffic to your website is to utilize bum Marketing techniques. Write informative articles that provide benefit to your readers, and you’ll soon find yourself in the Top 10 search results on Google and other search engines.