How to Write a Digital Marketing Sales Pitch

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What is the most important part of your digital marketing sales job description? 

This is a question that comes up for most sales representatives. The truth is that it depends entirely on the type of market you are working in. The key is to make sure you get across the message to your client in the most effective way possible. When people think about social media, they automatically think of a brand-building effort. They want to see others engaged in the conversations going on in their social media network.

The first thing your digital marketing sales job description should include is the opportunity for you to help build your client’s social media profile. 

If you are marketing a product or service for a healthcare organization, you would most likely be well served to offer information about wellness programs. You could offer advice on weight loss or diet and exercise. You could also provide tips on how to reduce stress and incorporate a morning workout into your day. This builds credibility, which is what clients need when making a purchase decision.

Another key aspect of this digital marketing sales job description is the ability to generate interest in your client’s business or product. 

In your pitch, you may have provided some solid information on how your product or service can benefit them. However, they will not likely buy if they do not see how it will benefit them. Be sure that you know how to bring up the benefits of your client’s offerings.

In addition to this, your digital marketing sales job description should include the ability to connect with your clients on social media. Some of the more popular social media outlets include Twitter, LinkedIn, Facebook, Pinterest, and StumbleUpon. It is imperative that you have an account on all of these and other social media outlets to build your customer base.

In addition to the ability to connect with your clients on social media, your digital marketing sales pitch should include video. This is a highly effective way to attract prospects. Many times people will watch video before even reading a long paragraph. They will hear your voice, and if they like what they hear, they will likely be more than just a click or a call away. If you cannot make a persuasive video for your digital marketing campaign, chances are, no one else will either.

To make your digital marketing sales job description, you will need to include the ability to give an example of your product or service. 

If you are not able to give a specific example of your product or service, how will anyone else be able to? If you are unable to give a specific example, you may be missing out on a large part of the potential client base that you are trying to attract.

person using MacBook Pro
Photo by Glenn Carstens-Peters

You should also take a look at your website. Do you have one? 

If you do not, you should definitely create one for your company. This is an important aspect of your digital marketing sales pitch. It is the first impression you are making on the prospect.

Your digital marketing sales job description will be much different than your traditional sales job description. There will be many new things you will be expected to do and many older techniques you will be expected to use. Remember, it is a brand new business that you are trying to establish. You should use all of the tools and techniques that a company has to help you get off the ground running.

As a matter of fact, there will be a lot more learning involved with your digital marketing sales pitch than with your other sales pitches. You are trying to sell them on your product, so it makes sense that they should know and understand more than just the product itself. They need to know everything about it, including the positive points and the negatives.

A traditional resume does not do a very good job of conveying the information that you need to. A well-written digital marketing sales pitch is the way to go. In fact, many companies are encouraging their sales representatives to write their own digital marketing sales pitch. They want to see if you are qualified and if you can really convert prospects into customers. This is a great way for you to learn more about your job and to develop a strong sense of what you are capable of doing.

Remember, your digital marketing sales pitch needs to communicate more than just the benefits of your product or service. 

It needs to convey confidence and competence so that your prospects know that you are up for taking on this challenge. If you cannot do it yourself, find someone who can and do it better than you.

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