Hybrid Marketing: How To Combine Social Media With Traditional Marketing

As the world becomes increasingly more connected, traditional marketing tactics are being left behind in favor of more modern online marketing strategies. Nonetheless, hybrid marketing is an approach to marketing that fuses these old and the new.

Simply put, digital marketing is the use of digital channels like social networking and sites like YouTube as tools for marketing personal communication. In reality, traditional marketing still plays a part in our lives, with the need to constantly step outside of the virtual world. Online marketing, on the other hand, gives you the opportunity to reach millions of potential customers at the same time. The following are some reasons why online marketing can be an effective way to advertise your product or service.

Unlike traditional marketing, online marketing has a lot less overhead. 

Unlike traditional marketing campaigns, there is no need for a brick and mortar business to spend money on hiring high-priced salespeople and advertising on radio or television. When it comes to marketing online, the cost of hosting banners, website building and paying for SEO is no longer necessary. All that is needed is a digital push button, and the ability to quickly post an ad on the Internet.

Online marketing also offers a wide range of tools to help you reach your audience.

Traditional marketing includes magazine ads, newspaper ads, TV ads and billboard ads. Online marketing offers a plethora of tools that can be used for everything from direct mail campaigns to email blasts to website promotion. With so many tools available to you, traditional marketing no longer includes the advantage of branding yourself.

Images are an integral part of traditional marketing campaigns. Images, when used effectively, can really instill trust in your customer. 

Images can also serve to drive up the sales of products. One common mistake with many online marketing campaigns is to not update images immediately after they have been posted. While Instagram marketing offers a great solution to this problem, it can be quite time consuming to manually update images for every campaign.

Hybrid marketing uses YouTube because it is just as powerful a marketing tool as it is for traditional marketers 

It’s free and easy to use, and allows you to create short videos that you can post to your website for instant gratification. Unfortunately, there is another advantage to using this platform that traditional marketers may overlook. You can advertise video ads on YouTube without paying any fees or putting any money into the campaign.

Social media has been revolutionizing the way many people communicate with one another. 

The ability to share videos and photos with millions of users all over the world has made it a great marketing solution for many. Although it does require a great deal of work to begin getting this form of traditional marketing rolling, once you do it will save you tons of money. Social media marketing campaigns should be treated as a long term investment.

Although this is a great marketing tool, it should not be used in place of traditional direct mail and marketing efforts. Direct mail campaigns generally have a much higher response rate because they offer something that can be immediately put into the customer’s hands. The problem with social media platforms is that they are often less personal. Instead of giving customers a physical product that they can hold and feel close to, they simply “like” or share a message. This makes marketing efforts less personal and more generic, which can lead to a lot of customer disappointment. However, if you use these platforms effectively and combine them with traditional direct mail and advertising campaigns, your campaigns will have an even better chance of success.

Traditional marketing methods are effective, but not always the best solution 

To solve this problem, hybrid marketing gives the best of both worlds. Many businesses are quickly learning that they need to use these platforms like Facebook and YouTube in conjunction with traditional marketing methods to be successful. The new generation of entrepreneurs are much more willing to try new things when it comes to marketing. If you want your business to be different, then make sure you are implementing it in the right way.

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