Simply put, digital marketing relates to connecting with and influencing your target audience in the internet space.
Digital marketing is an internet engagement campaign that makes use of various assets, such as videos, graphics (optimized for SEO), images (optimized for download or streaming), content, and social networking pages to connect to customers. The objective is to create in-demand, relevant, engaging, and actionable digital marketing material and deliver it in a manner that allows customers to act on the information they have been provided with. In short, digital marketing is all about providing information in a way that allows customers to take action.
Your sales team should include individuals who understand digital selling strategy and are familiar with online and offline marketing strategies that generate sales.
This group should include SEO experts, search engine optimization professionals, copywriters, and sales strategists who work hand-in-hand with the entire sales organization to achieve your sales goals. Each person within this group should be aligned with the marketing goals of the company, while operating within a budget that fits the company’s needs. The overall goal of each member of this group is to ensure that the company focuses on meeting its sales goals, while maintaining an affordable budget.
The group should also make sure that the digital marketing efforts match the goals of the product being offered by the company. For instance, if a company has a line of jewelry that is targeted at women who are professional, then the promotional efforts should be geared towards those individuals. If the product is targeted at working mothers, then the digital selling efforts need to be gender appropriate.
Once the digital marketing efforts are operating at full steam, they can help your sales team achieve sales goals by communicating with your target audience.
In addition to reaching target audiences, this group also helps you to improve your sales processes and track your sales. In short, this group works as your accountability partner. They report to you on the effectiveness of your sales techniques and share recommendations on how to refine your approach to achieving greater success.
Another group that is crucial to your digital selling efforts are your social media followers.
These individuals follow your social media efforts and are a great way to share your digital marketing information with friends and contacts. They are also a good way to encourage potential customers to visit your website, sign up for your emails, and check out your products and services. By using social media to enhance the effectiveness of your digital selling campaigns, you will increase the number of people who are aware of your business and your offerings.
Another important digital selling team that you want to include in your digital selling team is a search engine optimization company.
A good search engine optimization firm can optimize your website, blog posts, articles, press releases, social media content, and more for increased search engine rankings. When potential customers are looking for products or services similar to what you offer, they will be more likely to find you online.
A search engine optimization expert can help you to improve the relevancy of your web pages for a particular search result. For example, if a user searches for “guitar pedal” in Google, an Equifax search result page may appear in the search results. If the page does not appear in the search results, an Equifax marketing email could be sent with a link to the page, which the user may click on.
If an advertisement for one of your products appears in a Google search result, it sends an automatic email to your subscribers or patients. Similarly, an SEO agency can help you to improve the relevancy of advertisements for websites that appear in the search engines. If the advertisements do not appear in search engines or on Google, chances are that your message is being ignored, which can lead to the loss of potential customers.