Digital marketing is a form of internet marketing that has been around for quite some time. However, it has been a relatively new phenomenon to many people. Digital marketing is also commonly known as traditional marketing.
It bases its foundation on the same traditional marketing tools that past generations used.
Traditional marketing utilizes the following channels to market a product: TV, radio, print ads, brochures, and sales letters. While there are many new digital channels emerging all the time, these traditional marketing methods are still very successful in reaching their target audience.
This is what makes traditional marketing or digital marketing such a challenge: finding the right mix of traditional and digital channels to reach your target audience.
Marketing is a balancing act between too much and too little. You want to reach as many people as possible with as few resources as possible. Unfortunately, reaching that target audience with any channel is going to cost money. The good news is that this is changing rapidly as more companies realize the benefits of using more digital channels to advertise their products.
How does one determine the right mix of traditional and digital channels to reach their audience?
There are many factors that go into creating the right mix. One of those factors is knowing who your target audience is, i.e., who you are trying to sell to. Knowing who you are attempting to sell to, goes hand-in-hand with knowing how many people are likely to be interested in the product or service that you are marketing to.
Your target audience can be a lot of different people.
For instance, it might be teens who are interested in fashion, makeup, beauty etc., or it could be elderly people who are interested in information on medical issues, diet tips, exercise etc. Knowing who you are trying to reach will help guide you to choose the right marketing methods. If you are trying to reach a younger audience, then you will probably want to use internet advertising to advertise your products or services. However, if you are trying to reach an older group of people, then television advertising or radio advertising may be more likely to be successful.
Another factor that you need to take into consideration when determining traditional marketing vs digital advertising is the type of platform that you are choosing to advertise on.
Traditional platforms are more likely to reach a larger audience. Digital platforms tend to reach a more targeted audience as well. Therefore, it may be a good idea to choose to advertise on one of the platforms as opposed to not advertising at all.
Another thing to consider is search engine optimization.
Search engine optimization or SEO is a great way to target the audience that you are looking for. The cost of hiring a professional search engine optimization company can be expensive and can take a long time to pay off. Many companies do choose to hire a professional search engine optimization company because it is more likely that they will get results than trying to go it alone. In addition to search engine optimization, traditional marketing vs digital marketing may also require you to pay for a website hosting service.
You should also make sure that you understand the differences between cost per click and cost per mile.
If you are new to online marketing or have been carrying out traditional advertising strategies but are not getting the results you would like, then you may want to consider changing your advertising strategy. Consider whether you are spending too much money on each advertisement campaign and how much of your advertising budget is being wasted on each click that you are paying for. Your target audience may be very different than your competitors, so you may need to change your strategy to be more effective in reaching your target audience.