Marketing is an essential component of any successful business, and it has a fascinating history full of interesting facts. From the origin of the term to the most expensive ad campaigns ever created, here are some marketing fun facts that you might not know.
The Origin of the Term “Marketing”
The term “marketing” was first used in the 16th century by a British agricultural writer who referred to the process of buying and selling products. Today, the term encompasses a wide range of activities, including advertising, branding, and market research.
Coca-Cola’s Early Days
The Coca-Cola Company is one of the most successful brands in history, and its marketing strategies have played a significant role in its success. Did you know that the company used to sell its famous drink as a medicine? In the early days, Coca-Cola was marketed as a cure for a variety of ailments, including headaches, fatigue, and even impotence.
The First Television Commercial
The first-ever television commercial was broadcast in the United States on July 1, 1941, during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova watches and lasted just 10 seconds.
Nike’s Iconic “Swoosh” Logo
In 1971, Nike’s “Swoosh” logo was created by a graphic design student named Carolyn Davidson. She was paid just $35 for her work, but later received stock options that made her a millionaire.
The Most Expensive Ad Campaign Ever Created
The most expensive ad campaign ever created was the “Got Milk?” campaign, which was launched in 1993 by the California Milk Processor Board. The campaign cost over $50 million and featured celebrities with milk mustaches.
Amazon’s First Online Ad Campaign
In 1995, Amazon.com launched its first-ever online ad campaign, which featured a banner ad that read “Earth’s Biggest Bookstore.” The ad was placed on the website of a computer magazine and generated a click-through rate of 78%.
McDonald’s as the Largest Toy Distributor
McDonald’s is the world’s largest toy distributor, thanks to its Happy Meal promotions. In fact, the fast-food giant distributes more toys than toy companies like Hasbro and Mattel.
The Origin of the Term “Spam”
The term “spam” to describe unsolicited email was coined in the early days of the internet. The term was inspired by a sketch from the Monty Python comedy troupe in which a restaurant serves nothing but spam.
The World’s First Billboard Advertisement
The world’s first-ever billboard advertisement was erected in New York City in 1835. The ad was for a circus and featured an image of a horse.
Oreo’s Successful Real-Time Marketing Campaign
In 2013, Oreo created one of the most successful real-time marketing campaigns of all time during the Super Bowl blackout. The company tweeted an image of an Oreo cookie with the caption “You can still dunk in the dark,” which went viral and generated over 15,000 retweets.
These marketing fun facts offer a glimpse into the fascinating world of advertising and promotion. From the humble beginnings of the term “marketing” to the most expensive ad campaigns ever created, it’s clear that marketing has come a long way over the years. And with new technologies and trends emerging all the time, it’s likely that we’ll see even more exciting developments in the years to come.