Marketing management is an organizational field that focuses on the strategic implementation of marketing strategy, techniques, rules and practices within an organization and enterprises.
It also involves the monitoring and evaluation of company marketing performance. The term marketing is used here to refer to the communication and marketing mix of any organization. Marketing is therefore the “secret” weapon of any organization. It has become one of the most essential elements in an organization today. Any company, big or small, should make good use of the marketing tools at its disposal to create and develop an excellent image and brand name.
There are three aspects of marketing that an executive must know and master:
Creative skills, analytical skills and people skills.
An executive with strong analytical skills is needed for making effective marketing campaigns while creative skills make him/her capable of coming up with innovative ideas and concepts to enhance the marketing strategies of an organization. A person with exceptional people skills is also highly preferred by companies because he/she has the ability to motivate, communicate effectively, and negotiate with others.
Analytical skills are necessary for creating effective campaigns.
This requires a thorough knowledge of statistics, cost analysis, distribution channels, consumer surveys, and promotional activities. The promotion of new products, services and ideas is an integral part of any marketing effort. For this, creating effective promotional activities is of crucial importance.
Data analytics is a very important aspect of any marketing campaign.
It provides a complete picture of the effectiveness of any marketing campaign. It helps in determining the success rate of a product or service and thus helps in determining the success or failure of any advertising or promotional activity. An effective data analytics program will help the marketing executive in defining appropriate target markets, analyzing the marketing mix, identifying target and responsive audience and finally in designing campaigns that will be able to bring out the best advantages.
How does a marketing consultant help
A dedicated marketing consultant will help you in defining the brand image of your firm and its unique positioning in the market. It is essential for all firms, regardless of the nature of their business, to promote themselves in the public eye and create an image of success. Marketing executives use various techniques to promote the brands, but many times fail to reach the intended target audience due to poor design and execution. A dedicated marketing professional will ensure that your brand is promoted in an effective manner that engages the target audience, builds loyalty and ensures profitability.
The role of the marketing executive
As school leavers enter the workforce, they face stiff competition from other students. It is important for them to sharpen their skills to stand out from the crowd. They need to possess good communication, critical thinking and decision making skills to engage customers on an equal footing. A marketing executive will guide the school leavers on how to communicate effectively so that they can build confidence in themselves.
With the rising competition, it is important for them to develop their own leadership qualities so that they can climb the ladder of success faster than any other. The best marketing executives are able to identify the key skills that they possess that sets them apart from the competition and improvise them to suit the needs of the company.
From college to a workplace
Once the school leavers reach the workforce, they have to face the constant challenge of maintaining their reputation. Brand reputation encompasses a number of things including the quality of the products or services provided by the company, customer service and retention, as well as customer satisfaction. For a company to maintain a good reputation, it needs to provide quality products and ensure that service is always available to its customers. In addition, marketing executives have to develop key skills such as creativity and innovation, which are crucial if they want to make a mark in the industry.
Marketing professionals have a bright future ahead of them as they are able to reap great rewards after only a short period of work experience. There are a variety of marketing opportunities for graduate leavers across all sectors, as the market is always thriving. There are many marketing opportunities for graduates across a number of industries such as fashion and cosmetics, health and wellness, IT, hospitality and finance.
It is important that students identify the marketing opportunities that are available to them so that they can gain the maximum benefits after graduation. There are a number of professional bodies that help graduate leavers identify the marketing opportunities in the industry and pursue a successful career after graduation.