Marketing refers to actions a business undertakes to advertise or sell a product, service, or item to the public. In general, marketing is the process by which organizations create and disseminate information to the public in order to raise awareness of their products and services to potential customers. In today’s competitive marketplace, marketing has become an integral part of most businesses. To stay ahead of the competition, organizations are engaging in widespread use of advertising media such as print, television, radio, and the Internet. Although it is considered to be one of the most important marketing strategies, many marketing strategies have fallen by the wayside in the wake of technological advancements.
Businesses that rely solely on technology have lost sight of the original purpose of marketing. Today, marketing focuses on creating customer value, rather than customer satisfaction. Many marketing concepts have been simplified to focus more on customer satisfaction and the creation of market share.
The Original Concept Of Marketing Included Three Primary Elements:
The first component of marketing was the creation of awareness. One of the ways marketers created awareness was through advertising. Advertising was a tool that gave organizations the opportunity to “get the word out” about their new product or service. Advertising strategy involved a variety of different kinds of advertisements including magazine ads, newspaper ads, booklets, and billboards. Advertising is still one of the primary methods marketers use to create awareness. Today, television advertising, newspaper advertising, radio advertising, and other types of advertisement are simply one component of marketing.
The second component of the original marketing plan was the creation of a market. Marketers typically examined potential markets using a variety of tools including surveys, target surveys, focus groups, market research, and surveys of market segments such as age, sex, income level, and geographic location. Marketing also involved the creation of marketing campaigns. These marketing campaigns were designed to address a variety of issues in order to build brand loyalty and to build consumer awareness. Marketing today is considered to be one of the most effective and efficient ways to build a brand.
The third component of the original marketing plan was the generation of sales. Marketers used a variety of different tactics in order to increase the sale of their products and services. The strategies involved in the generation of sales involved a wide range of techniques. Some marketers used direct mail and coupons; others used mass media techniques such as television, radio, and print advertisements. Still others employed social media marketing such as creating a website, distributing press releases to the media, and attending trade shows. In recent years, the internet has become one of the most important arenas in marketing due to the fact that millions of people log on each day to use websites to find information on products and services.
Aside From The Mentioned Above Marketers Have Developed Some New Marketing Strategies
The fourth additional component of the original marketing strategy was the generation of customer loyalty. Marketers attempted to convince customers to purchase a product or service by providing them with a unique experience that would set them apart from other offers. Some marketers gave customers free samples of their product in return for their patronage; others provided customers with discounts on future purchases. The purpose of guerilla marketing is to create a unique customer experience by allowing customers to try an item or service for a short period of time without purchasing it.
Marketers who are successful in using guerilla marketing tactics have not entirely lost control over the direction of marketing; on the contrary, these tactics tend to be the antithesis of traditional marketing. Traditional marketing uses traditional methods such as direct mail, coupons, and advertisements in order to encourage consumers to purchase a specific product. Internet marketing on the other hand relies on the power of the internet to reach a vast target audience. Marketers who rely on the internet to influence consumers spend little time collecting customer feedback and conducting market research so that they can develop new campaigns.
Gushi Marketing – The Newest Development Within The Field
Gushi marketing is a relatively new approach to marketing in which marketers rely on the expertise of consumers. Consumers generally do not enjoy spending time completing focus groups. Gushi marketing allows marketers to create short, engaging videos or podcasts that quickly and effectively engage consumers. Instead of spending a lot of time gathering consumer input, marketers can use this resource to get right into the heart of the consumer and provide answers to their most pressing questions. Using these tools, marketers can build a solid relationship with their target audience while at the same time generate valuable feedback.