Marketing Tools for a Self-Published Novel

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The biggest downside to self-publishing a book is the fact that you don’t have the advertising and marketing might of a publishing house behind you. For the most part, you’re on your own when it comes to marketing your self-published novel. It’s still completely possible to get your book out to the rest of the world, but you’ll need to be diligent and a little bit lucky to pull it off. Marketing any type of product isn’t easy, but it isn’t the most difficult thing in the world either. So then, here are a few marketing tools that you can and should take advantage of to get the word out about your book and sell a bunch of copies!

Traditional Media vs. Social Media For Marketing Your Novel

Pretty much everything a person does these days involves social media in some way or another, so why should you be any different? Through social media sites like Facebook and Twitter, you can create a viable place to market your book and interact with fans. You can’t directly sell your book from these sites, but you can link to sites that sell your book – even your own website. Social media sites can be used to create some hype about your book, especially when people “retweet” or “like” posts about you and your book. Also, you can run little contests from these sites by awarding a copy of your book to the person that gets the most people to “like” your book or can get your post retweeted the most. In fact, the possibilities are nearly endless with regards to what you can accomplish by marketing through Facebook and Twitter. You must remember, however, that you can’t just turn your profiles into an advertisement spamming profile. As an author trying to sell your book, you must give people something more than just an advertisement when you use social media in order to get people excited about your book. Obviously, you can’t get any sales if nobody wants to buy the book.

Placing Ads Online

Another option you have is placing ads on various websites. Facebook is one such site where you can pay for ads to appear on the site. You should definitely consider placing an ad up about your website and targeting the audience your book appeals to. Yes, this might cost a little bit of money, but you can easily get an advertisement up for a few days for a relatively low price. Google Ads is another service you can try out, but it’s a little bit harder to draw in people from an advertisement on the search engine. On top of all this, you can pay individual website owners to run advertisements about your book, but this one involves a lot of luck. You’ll need to find a site that somehow relates to your book, and the webmaster must be willing to use one of your ads – it won’t be free. Luckily, you can get a friend to run your ads if they own a website that sees decent traffic each day. Doing advertisements works best when you target social media websites because so many people go to them. Of course, you won’t be getting tons of sales because only a handful of people will click on your advertisement, and even fewer will actually buy your book. Still, it’s cheap, and it’s worth a shot.

Creating an Author’s Website

In reality, any author that has a self-published novel but doesn’t have their own website is a complete failure. Authors need to have their own websites to connect with fans, tell everyone about themselves, and market their material and books. Obviously, you should have a good idea of what you’re doing here. You can advertise your book and display some snippets of it, which will draw the attention of readers. Another good idea is to put a shopping cart directly into your website so that you can sell your books on your own without having to deal with an outside company. Honestly, it isn’t that difficult to sell and ship your own books, so give it a try. The website that is connected to your name should be used to its fullest ability. Marketing your book on your site is one of the smartest things you can do, so don’t ignore that marketing gold mine sitting on the screen in front of you.

Get Real Reviews, Even If They Are Bad

No, you can’t write your own reviews for your self-published novel, but other people can. You should ask a few people to write a review about your book so that it gets some exposure on blogs and other sites. However, you should never pay a person to write a review for your book because that taints everything. Have people write honest reviews about your book. To be nice, you should consider shipping them a free copy of your book if you like the review. Of course, people are going to write reviews about your book anyways if it gains a good amount of exposure. You should always link to these reviews when you are trying to sell your book on the Internet because people will want to have a good idea of what they’re buying. Reward the people that write positive reviews about your book, and respond courteously to those who criticize it. Fortunately, the more reviews that arise about your book, the more sales you should get for it. Don’t underestimate the power of a few reviews on websites with heavy traffic.

Give Away A Few Free Book Copies

This one might seem a little counterproductive because you’re trying to increase the sales of your book as opposed to the number of copies you are just giving away. Handing out free copies of your book to certain people can have some benefits, though. Typically, a friend or family member who receives a free copy and likes your book will end up purchasing it from you anyway. Plus, they can show the book to others and have them read it, which can result in more sales of your book. This chain can continue on for a long line of people, increasing your sales greatly. Obviously, giving away one free copy of your book is completely okay if you end up selling ten copies soon after. Without a doubt, giving away a few free copies is a great marketing trick, but don’t get carried away and turn your book into a charity donation to everyone who wants a copy.

Summary

As you can see, there are plenty of options for authors who are trying to advertise and market and sell copies of their self-published book. It isn’t the easiest thing in the world to accomplish, but anyone who is diligent will be able to get those books sold. One thing you should be seeking is a larger audience for your book because that will result in more sales, which should already be your goal anyway. Of course, there are plenty of other ways to market a book, so you should check them out and utilize any that seem like a good idea. The more people that hear about your book and want to read it, the more sales you will end up with.

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