Those old-fashioned marketing tools are a thing of the past, and newbies are running the Internet. There is nothing worse than investing time and money in a marketing scheme only to find out consumers are no longer responding to those marketing tactics. Running a business used to be a bricks-and-mortar kind of job, but now that same business needs social media integration, mainstream marketing, and a connection to the ever-changing marketing tactics of today’s consumer.
What is the basic purpose of marketing research? Getting Ahead of Trends
Trends are the root of successful marketing campaigns – but those trends are created by someone with an eye for the future. Sure, there will be a million people that make money from the same forethinking principle, but none will make as much as the founder of the marketing process.
By the time other businesses notice and dissect the trend, it will already be on the way out. Take those silly rubber band shapes from mid-2019. The product’s creator made a considerable amount of money because he saw a product, changed it up a bit to fit today’s youth, and mass-produced it without looking back. Other manufacturers were left scrambling around trying to make copies or replicas of the same product. By the time they hit the stores, schools were already talking about banning the bands. Money made – money gone!
The same thing happens in business. When a marketing campaign works, it takes time for other companies to notice. Higher tier businesses like megastores, superstores, and hyper stores will pick up on the methods first, but the red tape will often keep them from implementing any changes until it is far too late.
The medium-sized business may be lucky enough to notice a successful marketing scheme and try to reproduce the effect on a smaller scale, but the time it takes to prepare a money-making marketing plan will be lost and replaced with an urgent need to be a part of the trend.
So, now that you understand why the trends of today are the marketing plans of yesterday, your business needs to figure out the best way to take a current or dead trend and make it into something new and vibrant.
Making Marketing Work For You – Social Media
The future of marketing is social media. Every business is jumping to set up a Facebook account, Twitter account, and Blogger account. Blogger, while not as user-friendly as WordPress, gives a business (both small and large) a chance to make money from visitor hits quickly and easily with integrated AdSense.
Once the social marketing pages are set up, many businesses have nothing to say – this is where the successful marketers stand out above the rest. Topics that trend on social media networks are what make people share. Follow those trends and use their power to promote your own business. Take part in discussions, follow other pages that relate to your products or services, and generally participate in social media. Once followers and friends find your page, push the website or sales pitch and watch the numbers fly.
Outsourcing Social Media
Many businesses find they are unable to update social media sites as much as they would like to. They may also have no time to follow market trends. For a large business, hiring a force of social media experts is the common solution. Small businesses do not have the advertising budget to do this, so outsourcing the task to one or two persons is a better option than staying out of touch with the millions of potential customers reading, commenting, and sharing on social media sites worldwide.