Posted inConsumer Buying Behavior

Color Psychology: 6 Powerful Ways Color Can Influence Your Marketing Campaigns

Color psychology involves studying how different shades and hues affect someone’s behavior or feelings. Color has a surprisingly strong influence on the human psyche. It can dictate whether an advertising campaign is successful or mediocre. Here are six ways that using color could change the results of your marketing efforts: 1. Background Color Can Make […]

Posted inSearch Engine Optimization: the Role of SEO in Marketing

6 Best Small Business SEO Services for 2022

Search engine optimization (SEO) services help build a business’s online presence to ensure the highest possible search rankings for specific keywords on a search engine like Google. We compared more than 40 small business SEO services, narrowing it down to the top six based on pricing, toolkits, specializations, and transparency, arriving at the best overall. […]

Posted inMarketing Communication: Importance, Objectives and Ways to Do It

Podcasts: The Next Step for Digital Marketing

Podcasts are everywhere nowadays. You can listen to podcasts about conspiracy theories, news, Dolly Parton, gaming trends, how the brain works, and just about anything else. They are becoming increasingly popular as everyone from Shaquille O’Neal to Seth Meyers to Neil deGrasse Tyson seems to be starting their own podcasts. But it’s not only famous […]